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Efi Brata Madya
Universitas Islam Negeri Sumatera Utara, Medan
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Communication Pattern of Da'wah Minhajus Sunnah Foundation in Forming Militancy of Salafiyah Community in Medan City Sufrida Said; Rubino Rubino; Efi Brata Madya
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.8713

Abstract

Communication network refers to research techniques used to identify the structure of communication within a system or community. It involves analyzing relationship data regarding communication flows using different types of interpersonal relationships as units of analysis. Groups with participatory growth processes will achieve higher cohesiveness thresholds. This study aims to analyze how the communication network, what are the steps, and what are the supporting and inhibiting factors of the leadership of Islamic boarding schools in increasing the social cohesiveness of the Acehnese ethnic community in the ma`had fahmussalam al-aziziyah environment. The methodology used in this research is descriptive qualitative method. Data collection techniques were carried out by interviews, observation and documentation. Based on the results of observations and interviews, the researchers found that the steps taken by the leaders of Islamic boarding schools in increasing the social cohesiveness of the Acehnese ethnic community in the ma`had fahmussalam al-aziziyah environment were as follows. Collectives can be formed when each member of the group has the same interests. The communication network consists of individuals who are connected to each other through a continuous communication gimmick method. Steps in Improving the Social Cohesiveness of the Acehnese People in the Ma`had Fahmussalam al-Aziziyah Environment In terms of increasing cohesiveness in a group or community, there must be methods or steps that must be taken to increase cohesiveness within a group
The Process Of Marketing Religious Broadcasting By The Public Broadcasting Agency Of The Republic Of Indonesia Television (Tvri) To Enhance The Role Of The Prime Minister In The Era Of New Media Putri Rahmadani Zein; Rubino Rubino; Efi Brata Madya
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.8606

Abstract

This research aims to understand the marketing process of religious broadcasting by the public broadcaster Television of the Republic of Indonesia (TVRI) to increase viewers’ interest in the new media era. This research is field research with a qualitative descriptive approach. Data is collected through interviews, observations, and documentation. Data analysis is done by reducing data, presenting it, and performing verification. To maintain the authenticity of the data, researchers use triangulation techniques and perform information verification through member checks. The results of this study show that TVRI North Sumatra increases viewers’ interest in the new media era by modifying religious broadcasts and attractively packaging them. Choosing an interesting and relevant discussion topic is also an essential factor. However, competition with other television stations and a lack of promotion on religious broadcasts became a barrier. TVRI leverages new media such as apps, websites, and YouTube accounts to reach and interact with viewers more effectively.
Co-Authors Putri Rahmadani Zein Rubino Rubino Sufrida Said