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All Journal Journal of Finance and Business Digital (JFBD)
Robert Mesrob DerMesrobian
University of Pecs
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Financial Literacy as a Solution for Bank Marketing Myopia Robert Mesrob DerMesrobian
Journal of Finance and Business Digital Vol. 2 No. 2 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v2i2.3462

Abstract

Profit maximization through offering customer-centric products, sometimes with manipulative approaches, has been the norm for bank strategies. Therefore, some sort of bank marketing myopia rules the financial markets. Yet, these practices have been proven of being self-deteriorating. This research discusses the possibility of both banks and their clients benefiting from a higher degree of financial literacy. Banks would no longer have the need to be myopic, clients will no longer be afraid of getting scammed. A win-win situation is proposed with the use of S&P’s global financial literacy survey results and macroeconomic data from the World Bank and IMF’s databases.
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