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All Journal Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Arif Hadi Prasetyo
Institut Teknologi dan Bisnis ADIAS
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Circular Economy Orientation dan Eco-Innovation Capability terhadap Sustainable Business Performance melalui Green Competitive Advantage pada UMKM Sektor Produksi Noor Rosyadi; Mahbub Djunaidi; Arif Hadi Prasetyo
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 3 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i3.1526

Abstract

Sustainability demands encourage production-sector SMEs to develop business practices that balance economic performance with environmental and social responsibilities. This study aims to analyze the role of Circular Economy Orientation and Eco-Innovation Capability in enhancing Sustainable Business Performance through Green Competitive Advantage. This study employed a quantitative approach with an explanatory research design. Data were collected using a Likert-scale questionnaire from 100 owners or managers of production-sector SMEs selected through purposive sampling and analyzed using SEM-PLS. The results indicate that Circular Economy Orientation and Eco-Innovation Capability have positive and significant effects on Green Competitive Advantage and Sustainable Business Performance. Green Competitive Advantage also has a positive and significant effect on Sustainable Business Performance. Furthermore, Green Competitive Advantage partially mediates the relationships between Circular Economy Orientation and Eco-Innovation Capability and Sustainable Business Performance. These findings demonstrate that improving sustainable business performance requires not only resource efficiency and environmentally friendly innovation but also the ability of SMEs to transform sustainability practices into competitive advantages. This study highlights the importance of integrating circular orientation, eco-innovation capability, and green competitive advantage to strengthen the long-term sustainability of production-sector SMEs.
Peran Brand Image dalam Memediasi Pengaruh Celebrity Endorser, Product Quality, Social Media Marketing, dan Credibility of Influencer terhadap Purchase Intention Arif Hadi Prasetyo; Arif Budiharjo; Noor Rosyadi; Anis Setyorini
Jurnal Pemimpin Bisnis Inovatif Vol. 4 No. 1 (2026): Januari: Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v3i1.1282

Abstract

The growth of the digital economy in the 5.0 era has changed consumer behavior, particularly among students as digital natives. This study aims to analyze the influence of Celebrity Endorsers, Product Quality, Social Media Marketing, and Influencer Credibility on Purchase Intention, with Brand Image as a mediating variable. The research focuses on students in Pemalang Regency who use the Shopee e-commerce platform. A quantitative approach was employed, with data collected from 100 respondents through purposive and accidental sampling. Data analysis was conducted using multiple linear regression, path analysis, and the Sobel test with IBM SPSS 25. The results indicate that all independent variables have a positive and significant effect on Purchase Intention. In addition, Brand Image is proven to mediate the influence of these variables. The findings suggest that enhancing quality perception and selecting credible endorsers aligned with brand values are important strategies for Shopee to increase consumer purchase intention. This study provides empirical contributions to the development of digital marketing literature.
Co-Authors Anis Setyorini Arif Budiharjo Mahbub Djunaidi Noor Rosyadi