Claim Missing Document
Check
Articles

Found 2 Documents
Search

ANALISIS POTENSI KELOMPOK WANITA TANI OLAHAN PANGAN DI KABUPATEN BANTUL Kuswadi Rustam
Jurnal Ekonomi dan Teknik Informatika Vol 11 No 1 (2023): JURNAL EKONOMI DAN TEKNIK INFORMATIKA
Publisher : Politeknik Sawunggalih Aji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37601/jneti.v11i1.227

Abstract

Food processing groups. in Bantul Regency it is dominated by the Women Farmers Group (KWT). Until now, the number of KWT registered at BKP3 Bantul Regency is 275 KWT, generally they are engaged in local food processing such as traditional food and its preparations. Therefore, it is hoped that the existence of KWT can provide great potential in the agricultural sector and can also support food self-sufficiency in the Bantul Regency Region. However, in its development, KWT has several weaknesses, including: (1) limited market, (2) relatively low quality and not durable, (3) unattractive appearance because the packaging is still simple and not informative, resulting in lack of selling value and competitiveness, therefore it is necessary to analyze the potential of women's groups of processed food farmers in Bantul Regency, with the aim of knowing the potential and identifying problems of KWT food processing in Bantul Regency. The method of determining the research object was carried out purposively (purposive method), namely in the Bantul district in the Food Processing Farmer Women's Group which was recorded at BKP3 Bantul Regency, considering that the majority of active groups that process various food ingredients in Bantul Regency are KWT. Random sampling at several KWTs in seventeen Districts of Bantul Regency. While the determination of respondents is done by random sampling or randomly. The results of the study show that the KWT institution illustrates that members act according to their way but are willing/able to take advantage of the opportunities that exist with diverse backgrounds, both their level of ability, knowledge and personality. It can be seen that the majority of them have actively processed various food ingredients, especially for food sources substitute carbohydrates for rice. Even though KWT capital is relatively small, only around IDR 1,000,000 – IDR 2,500,000 or an average of IDR 2,000,000 for each group, economically, their productivity is high, this can be seen from the amount of production produced in one year, ranging from 1,800 kg – 3,600 kg. kg or an average of 2,750 kg.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIS PRODUCT DI KABUPATEN PURWOREJO Kuswadi Rustam; Damar Eko Cahyono; Alief Indita Agustiani
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.284

Abstract

Ais Product is a household business engaged in bamboo and broom handicrafts. In this business the company is engaged in production and sales. The progress of Ais Product's business depends on the quality of the product, the planning of the products produced by the company must be truly in accordance with the needs of consumers. This is to be in accordance with the objectives of the company where the products produced can be accepted and in accordance with consumer needs and can satisfy consumers. This study aims to analyze the effect of Product Quality, Price, and Promotion on Purchasing Decisions on Ais Products. This study uses a method that is "descriptive" which is a research method by investigating the circumstances, conditions and situations in which the results are presented in the form of reports. The types of data used by the author are quantitative and qualitative data. The data source in this study uses primary data and secondary data. The primary data of the author obtains data from the results of the distribution of questionnaires (questionnaires) that are distributed and interviewed data about the effect of product quality, price, and promotion on purchasing decisions on Ais Product. Secondary data the authors obtained data from library studies and documentation obtained from company owners and sources related to the decision to purchase at Ais Product. Data analysis in this study uses Multiple Linear Regression with the SPSS program. The results showed that the variable ability of Product Quality, Price, and Promotion in explaining the purchase decision variable was 30,1% correctly based on the determination test, based on the t test it can be seen that the price variable did not influence and significantly influence the purchasing decision, while the product quality variable and promotion has a positive and partially significant effect on purchasing decisions. F test analysis is known that the F value of variable product quality, price, and promotion simultaneously have a significant effect on purchasing decisions on Ais Product.