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All Journal Majalah Ekonomi E-Coops-Day : Jurnal Ilmiah Abdimas
Wahyu Ari Andriyanto
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Membangun Nation Branding di Era 4.0 Bagi Pelaku UMKM di Kabupaten Serang Husnah Nur Laela Ermaya; Rahmasari Fahria; Wahyu Ari Andriyanto
E-Coops-Day Vol. 4 No. 2 (2023): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ecoopsday.v4i2.3631

Abstract

From the results of observations and interviews conducted by the service team, it shows that there are still a lot of MSME actors who do not understand and the importance of Branding. The neglected branding certainly has a negative impact on MSME products in Serang Regency. The purpose of implementing this training and mentoring is to provide socialization and assist MSME actors in building Nation Branding in the 4.0 era. Optimizing the use of brands must be carried out by MSME actors in the hope that it will increase consumer buying interest and competitive selling prices. In addition, a well-built brand is an investment and is expected to provide benefits for MSMEs in the future. The stages of implementing this community service activity are identifying the problems that occur in partners, namely by using an observation approach by interviewing, providing training and finally providing assistance to MSME actors. The results of this activity show that MSME actors have an understanding and awareness of the importance of building nation branding in the 4.0 era so that they can compete nationally with products produced by other MSME actors.
Inventory Management in Precast Concrete Industry: A Strategic Study of Raw Material Management Wahyu Ari Andriyanto; Gusti HG. Senoaji; Nita Dwi Cahyani
Majalah Ekonomi Vol 31 No 1 (2025): Juni 2025
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol31.no1.a10220

Abstract

  This study discusses the practice of raw material inventory management in a precast concrete company that uses an order-based production system. The aim is to evaluate the potential for implementing the Just in Time (JIT) concept to improve operational efficiency. This study uses a qualitative method with an ethnomethodology approach, through interviews, observations, and documentation to explore daily operational practices in depth. The results show that inventory management still depends on customer demand, but faces challenges such as repeated negotiations with vendors, testing materials before ordering, late delivery, stockpiling, and declining material quality. This condition causes high storage costs and reduces production efficiency. The ethnomethodology approach allows for an understanding of work routines and the meaning behind the actions of actors in the inventory system. This study assesses that the implementation of JIT can eliminate non-value-added activities, align material arrivals with production needs, and reduce costs. In addition, long-term contracts with vendors are considered effective in reducing repeated inspections and the risk of expired materials. Conceptually, this study enriches the literature by combining specific industries and methods that are rarely used in inventory management research.
Co-Authors Gusti HG. Senoaji Husnah Nur Laela Ermaya Nita Dwi Cahyani Rahmasari Fahria