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All Journal Jurnal Kajian Ilmu Manajamen
Hadi Purnomo
Program Studi Manejemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura
Economics, Econometrics & Finance

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Analysis of the Effect Of Price, Place and Service Quality On Customer Satisfaction at Apek Motor Sidoarjo Rochmat Bahauddin; Hadi Purnomo
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 1 (2023): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i1.21707

Abstract

This study aims to determine the effect of price (X1), place (X2) and service quality (X3) on customer satisfaction (Y) at Apek Motor Sidoarjo workshop, this study uses quantitative methods, the population in this study are all customers of Apek Motor Sidoarjo workshop. the sample in this study amounted to 100 people. With multiple linear regression analysis method. The results of this study indicate that 1) The price variable has a partial effect on customer satisfaction 2) The place variable has a partial effect on customer satisfaction 3) The service quality variable has a partial effect on customer satisfaction, 4) Price, place, and service quality simultaneously affect customer satisfaction
Co-Authors Rochmat Bahauddin