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All Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Lidia Heni Sulistiani
Universitas Indo Global Mandiri
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OPTIMALISASI PENGEMBANGAN KEMASAN PRODUK UMKM KEMPLANG IKAN NAJWA DI DESA TALANG NANGKA KECAMATAN LEMBAK KABUPATEN MUARA ENIM Rasid Siddik; Ririn Nurmila Sari; Putri Afifah Khayrani; Lidia Heni Sulistiani; Meilin Veronica; Muhammad Bahrul Ulum; RM Rum Hendarmin
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 3 (2023): APTEKMAS Volume 6 Nomor 3 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i3.7357

Abstract

This devotional journal discusses efforts to improve the development of MSME product packaging "Kemplang Ikan Najwa" in Talang Nangka Village, Lembak District, Muara Enim Regency. MSMEs have an important role in the local and national economy, but often face obstacles in competing with large products. Therefore, packaging optimization is an important strategy in increasing the competitiveness of MSME products. This service involves several steps. First, a market survey is conducted to understand consumer preferences and needs. Competitor analysis was also carried out to identify the advantages and disadvantages of similar product packaging on the market. Furthermore, a consultation was carried out with the owner of the UMKM "Kemplang Ikan Najwa" to understand the vision and value of their product. Based on the results of analysis and consultation, packaging design improvements were made. Packaging design is improved to be more attractive and reflect product identity. Factors such as color, logo, product information and functional features are integrated into the new packaging design. It is hoped that the results of this optimal packaging development will increase consumer interest in MSME products "Kemplang Ikan Najwa". Attractive and functional packaging can help products be more easily recognized in the market, increase visual appeal, and drive increased selling points. In conclusion, this dedication succeeded in optimizing the development of MSME product packaging "Kemplang Ikan Najwa" in Talang Nangka Village. The use of packaging designs that are more attractive and in accordance with product identity is expected to help MSMEs achieve greater success in marketing their products.
Pengaruh Kualitas Audit, Ukuran Perusahaan dan Risiko Perusahaan Terhadap Opini Audit di PT Perbankan yang terdaftar di Bursa Efek Indonesia Periode 2020-2022 Lidia Heni Sulistiani; Lili Syafitri; Leriza Desitama Anggraini
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5360

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi opini audit pada PT Perbankan yang terdaftar di Bursa Efek Indonesia periode 2020-2022. Terdapat empat hipotesis utama yang diuji dalam penelitian ini. Pertama, kualitas audit berpengaruh secara signifikan terhadap opini audit. Kedua, ukuran perusahaan berpengaruh secara signifikan terhadap opini audit. Ketiga, risiko perusahaan berpengaruh secara signifikan terhadap opini audit. Data yang digunakan dalam penelitian ini adalah data sekunder yang diperoleh dari laporan keuangan tahunan PT Perbankan yang terdaftar di Bursa Efek Indonesia selama periode penelitian. Metode analisis yang digunakan regresi berganda untuk menguji pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa kualitas audit, ukuran perusahaan, dan risiko perusahaan memiliki pengaruh yang signifikan terhadap opini audit baik secara parsial maupun simultan. Temuan ini memberikan implikasi penting bagi manajemen perusahaan, auditor, dan regulator dalam rangka meningkatkan kualitas laporan keuangan dan tata kelola perusahaan.
Co-Authors Anggraini, Leriza Desitama Lili Syafitri Meilin Veronica Muhammad Bahrul Ulum Putri Afifah Khayrani Rasid Siddik Ririn Nurmila Sari RM Rum Hendarmin