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Design Model for Empowering Partner Farmers of PT SBI through Design Thinking Approach and Triple Layered BMC Muhamad Saeful Azis; Fadia Dewanda; Debby Nadya Asti; Yulya Handayani
Journal of Technopreneurship on Economics and Business Review Vol. 4 No. 2 (2023)
Publisher : Fakultas Ekonomi, Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37195/jtebr.v4i2.114

Abstract

The purpose of this study is to design an empowerment model for shallot farmers who are partners of PT SBI in Brebes Regency to improve their welfare through a mentoring unit as part of PT SBI. The empowerment model was designed using a design thinking approach. First, an Empathy process was conducted through interviews with farmer representatives and a Focus Group Discussion with PT SBI management to map stakeholders and identify the problems. In the Define process, the main problems were concluded: farmer's capital, standardization of shallot production and market development. The idea process was carried out using the Triple-Layered Business Model Canvas (TLBMC) to design a mentoring unit model on the economic, social, and environmental layers. The result of this study is a prototype of the shallot farmer empowerment model through a mentoring unit at PT SBI.