Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Savira Uchtia Rachma
Universitass Airlangga
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERUMUSAN KEUNGGULAN BERSAING YANG BERKELANJUTAN MENGGUNAKAN RESOURCE BASED VIEW PADA TOKO PERLENGKAPAN BAYI X DI KOTA GRESIK Savira Uchtia Rachma
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.48442

Abstract

In formulating a strategy, the company pays attention to the external environment and the surrounding internal environment. Changes in the external environment bring both opportunities and threats to the company. To overcome this, companies must be able to utilize the resources and capabilities they have. The uniqueness possessed by these resources and capabilities will produce a differentiator between the company and its competitors. In the baby equipment retail industry, where the number of competitors is very large, companies need competitive advantages in order to be able to win the competition. Baby equipment shop X as one of the companies in the retail sector of baby equipment in Gresik City needs to understand its resources and capabilities in order to be able to overcome threats such as competition and other environmental changes, as well as take advantage of existing opportunities to bring companies to obtain maximum profits and achieve sustainable competitive advantage. advantage (SCA). This study aims to analyze the internal side of the baby equipment retail company X through a Resource Based View (RBV) approach in order to achieve a sustainable competitive advantage (SCA) by using the VRIO framework as an analytical tool. Keywords: Resource Based View (RBV); VRIO framework; technology; resources and capabilities; sustainable competitive advantage (SCA).
Co-Authors