Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Transparansi Jurnal Ilmiah Ilmu Administrasi JAMBIS : Jurnal Administrasi Bisnis
Hartono Hartono
Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Kualitas Pelayanan Distribusi Air Bersih PDAM Tirta Bhagasasi Cabang Rawa Tembaga Kabupaten Bekasi Tahun 2022 Hartono Hartono; Krishantoro Krishantoro; Siti Nurbaity; Irwan Nurdiamsah
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol 4, No 2: Desember 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/transparansi.v4i2.2886

Abstract

Water is one of the most vital needs and absolutely necessary for all living things, especially humans. In everyday life, humans cannot be separated from their need for water. For this reason, the provision of clean water is very necessary for consumption purposes. The Regional Water Company, which stands for PDAM, is a regional-owned business unit, which is engaged in the distribution of clean water for the general public. PDAMs are located in every province, district, and municipality throughout Indonesia. PDAM Tirta Bhagasasi Branch Rawa Tembaga Bekasi Regency also has a fairly wide service area and customers are increasing every year, with this PDAM Tirta Bhagasasi Rawa Tembaga is required to always be responsive to the wants and needs for clean water that meets community standards, but in reality there are still many customers who complain about water distribution services. The purpose of this study was to determine and analyze the quality of clean water services using Zeithaml theory. The method used is a qualitative approach with a descriptive type of research. The results of this study based on an analysis of the quality of services provided in terms of facilities and infrastructure are good, with a large parking area and a clean customer counter area that makes transactions, communication communicates then the services provided are currently good in accordance with the lack of customer complaints in addition to making it easier Consumers of PDAM Tirta Bhagasasi Rawa Tembaga Branch also provide Customer Hotlines and information through social media ranging from Twitter, Instagram and Facebook, in providing services there is a technology-based excellent service application or PP/BTI to facilitate service and have a very good impact in resolving customer complaints of PDAM Tirta Bhagasasi Rawa Tembaga Branch.
Pengaruh Selebriti Pendukung, Strategi Diferensiasi, Dan Citra Merek Terhadap Keputusan Pembelian Produk Vivo Smartphone (Studi Kasus Pada Mahasiswa Program Sarjana Institut Stiami Jakarta Pusat Tahun Angkatan 2015-2018) Iis Nur Faridah; Hartono Hartono; Nur Fitri Rahmawati
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 1: Februari 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i1.1303

Abstract

This study aims to analyze the influence of celebrities endorser, differentiation strategies, and brand image on the decision to purchase Vivo Smartphone products for the 2015-2018 bachelor degree students of Stiami Institute Central Jakarta. The population in this study were all bachelor's degree students at Stiami Institute Central Jakarta in the year 2015-2018. The sampling technique used was non-probality sampling with a type of purposive sampling technique and a total sample of 100 respondents. Data collection has done by giving questionnaires to students’ using Smartphone Vivo products about celebrities endorser, differentiation strategies, brand image, and purchasing decisions. This study uses a multiple linear regression and coefficient of determination, with a measuring instrument, namely SPSS version 24. The hypothesis is tested by t-test and F test. The test results show that celebrity endorser, differentiation strategies, and brand image partially have a significant positive effect on decision purchase. As well as celebrities endorser, differentiation strategies, and brand image simultaneously have a significant positive effect on purchasing decisions. Celebrities endorsers, differentiation strategies, and brand image can explain purchasing decision variables of 62.2% while the remaining 37.8% are explained by other variables not examined. Keywords: Celebrities Endorser, Differentation Strategies, Brand Image, Purchase Decisions
Pengaruh Green Marketing Dan Consumer Behaviour Terhadap Pembentukan Brand Image Pada Produk Kosmetik (Studi Kasus The Body Shop Kota Kasablanka Jakarta Selatan) Aliza Faila Sufa; Hartono Hartono; Anita Maulina
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 1: Februari 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i1.1301

Abstract

The main purpose of this research is to know the impact of green marketing and consumer behavior on consumer brand image of cosmetic products for The Body Shop Casablanca city, South Jakarta. In this research, the author used a descriptive method with a quantitative approach and 100 participate consumers who used a cosmetic product of Body Shop and know that are green products. The sampling technique in this study used nonprobability sampling with the purposive sampling method. Data were collected through questionary. The analyzed method in this research is multiple linear regression test with SPSS IBM Statistic Version 24 application. The results of this study show that the green marketing variable has a significant influent on customer behavior about 31,2%. For that consumer behavior, a variable has a significant influent to brand image about 30,8%. The effect of green marketing and consumer behavior variables simultaneously have a significant impact to brand image about 34,3%.  Then from the test of this research green marketing variables quite strong for attracting consumer behavior for brand image cosmetic product The Body Shop can thrive as well. Keywords: Green Marketing; Consumer Behaviour; Brand Image
Co-Authors Aliza Faila Sufa Anita Maulina Iis Nur Faridah Irwan Nurdiamsah Krishantoro Krishantoro Nur Fitri Rahmawati Siti Nurbaity