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All Journal Jurnal Borneo Akcaya : Jurnal Penelitian dan Pengembangan Pelayanan Publik
Arif Wicaksono
Departemen Anatomi Fakultas Kedokteran Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Public Health Social Sciences Other

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ANALISA PASAR KLINIK X DI KOTA PONTIANAK Muhammad Ibnu Kahtan; Arif Wicaksono
JURNAL BORNEO AKCAYA Vol 9 No 1 (2023): Borneo Akcaya : Jurnal Penelitian dan Pengembangan Pelayanan Publik
Publisher : Badan Penelitian dan Pengembangan Provinsi Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51266/borneoakcaya.v9i1.294

Abstract

Health clinics as first-level health facilities play an important role in health services. The image of the clinic is very influential in the community who will use the services in the clinic. This survey aimed to determine and analyze the image of Clinic X by community in Pontianak used guided-questionnaires related to top of mind, value, awareness, and brand position with convenience sampling method. The survey was conducted during August 2021 in the car-free day area of Ahmad Yani street Pontianak and Kapuas Square Garden Pontianak. A total of 147 respondents took part in the survey. Clinic X occupies top position in top-of-mind clinics in Pontianak City; The value of Clinic X is a friendly and fair service provider; most respondents are aware of the existence of Clinic X; and the main brand position of Klinik X is the 24-hour Clinic at an affordable cost
Co-Authors Muhammad Ibnu Kahtan