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Semiotika Visual Content Instagram dan Perannya Sebagai Identitas Pemerintah Daerah Sleman Cindi Selviani; Kholifatul Fauziah; Pobi Putra Maiyoka; Fathiya Syifa'ul Qulub
Inter Script : Journal of Creative Communication Vol 5, No 2 (2023): Inter Script : Journal of Creative Communication
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/is.v5i2.1845

Abstract

Tujuan penelitian untuk mengetahui krakteristik identitas dalam penyampaian pesan dan menajemen penyampaian pesan di media sosial instagram milik Pemkab Sleman, sehingga hasil dari penelitian ini dapat menjadi informasi tambahan bagi masyarakat untuk mengetahui identitas Pemkab Sleman dan untuk para konten kreator untuk lebih memperhatikan varible dalam konten-kontennya. Penelitian ini menggunakan metode kualitatif yang bersifat deskriptif. Metode kualitatif adalah mengeksplorasi dan memahami makna individu atau kelompok yang berkaitan dengan masalah sosial atau manusia. Objek penelitian ini adalah komponen konten visual dari akun instagram Pemkab Sleman. Penelitian ini menggunakan sumber data primer dan sekunder. Dan dianalisis menggunakan teori semiotika. Hasil dari penelitian ini adalah Warna yang digunakan Pemkab Sleman pada logonya juga memiliki makna menenangkan, menambah kekuatan serta warna yang mampu memberikan ketenangna bagi pembaca. Sedangkan pada elemen teks, rata-rata warna yang digunakan yaitu merah, hitam, biru, dan putih agar teks dapat lebih mudah dilihat dan dibaca. Kata-kata Kunci: Tipografi, Ilustrasi, Warna, Logo, Layout   
FAITH-BASED FOOD RESILIENCE: A FRAMING ANALYSIS OF ‘AISYIYAH’S PUBLIC DISCOURSE IN THE 108TH MILAD Kholifatul Fauziah
Nusantara Hasana Journal Vol. 4 No. 12 (2025): Nusantara Hasana Journal, May 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i12.1452

Abstract

This study examines the framing of faith-based food resilience in ‘Aisyiyah's 108th Milad Address, a crucial public discourse from a prominent Indonesian faith-based women's organization. Employing a qualitative research approach and utilizing Robert Entman's framing model, the study systematically analyzes the speech to answer two core questions: how ‘Aisyiyah's discourse frames the problem and causes of faith-based food resilience, and how it frames the solutions and moral judgments related to these community development initiatives. Findings reveal that ‘Aisyiyah frames the problem beyond scarcity, critically highlighting food waste and attributing its causes to educational and moral deficiencies. Solutions are rooted in the holistic concept of "Qoryah Thoyyibah," emphasizing a transformative, values-driven approach from the family to the national level, grounded in Islamic teachings. Theoretically, this study contributes to communication studies by illustrating how non-state, faith-based organizations leverage public relations strategies for social change. Practically, the insights offer Aisyiyah and other stakeholder valuable guidance for developing more effective, community-based, and values-driven food resilience campaigns.
VISUAL BRANDING DINAS KOMUNIKASI DAN INFORMATIKA DAERAH ISTIMEWA YOGYAKARTA MELALUI KONTEN INSTAGRAM: SEBUAH TINJAUAN SEMIOTIK Kholifatul Fauziah; Putri Bagus Aulia
Nusantara Hasana Journal Vol. 3 No. 12 (2024): Nusantara Hasana Journal, May 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i12.1137

Abstract

This research aims to examine, from a semiotic perspective, the visual characteristics of the branding of the Yogyakarta Special Region Communication and Information Service (Kominfo DIY) conveyed through Instagram content. The research was conducted with a qualitative approach using Roland Barthes' semiotic model on the visual elements of Instagram content in the form of illustrations, colors, typography and layout. The Kominfo DIY Instagram content, uploaded in February 2023, is the unit of analysis for this research. Documentation of the unit of analysis and secondary data was carried out as a data collection technique. The findings show that the visual characteristics of Kominfo DIY branding through Instagram content are effective. This can be seen from the formal dynamic pattern used. This pattern can be seen in the consistency of color patterns, typography and layout. The illustrations used tend to be varied and attention-grabbing. Theoretically, these findings show a formal-dynamic pattern of visual branding in Instagram content that can be practically adopted by government organiZations to convey an official and engaging message.
Managing the Digital Image Restoration Amidts the Faith-Based Crisis : Semiotics and Ethical Decision Making Analysis Kholifatul Fauziah; Zainal Arifin
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1076

Abstract

Faith-based crises pose significant challenges to global franchise brands, requiring strategic communication approaches to mitigate reputational risks. This study examines McDonald's Indonesia's crisis response amidst the boycott movement triggered by its alleged affiliation with McDonald's Israel during the escalation of the Palestinian-Israeli conflict. Utilizing Roland Barthes' semiotic analysis and Parsons' Ethical Decision-Making (EDM) framework, this research analyzes the representation of messages and ethical considerations in McDonald's Indonesia's official press release on Instagram. Findings reveal that the company employs a neutrality and non-partisanship strategy, emphasizing its independent ownership structure, local employment contributions, and national identity to distance itself from the global franchise network. While this approach aligns with the EDM principles of veracity, non-malfeasance, and beneficence, gaps in transparency and fairness remain potential challenges in public perception. The study contributes to the theoretical understanding of digital image restoration in faith-based crises and offers practical insights for corporate crisis management in profit-oriented organizations. Future research should explore audience reception and public sentiment to provide a more comprehensive assessment of crisis communication effectiveness.
Manajemen Reputasi Trustco Persada terhadap Konsumen Thoifur Humam Hanif; Muhammad Ghani Hadiatul Haq; Muhammad Hussain Ramadhan; Kholifatul Fauziah
MAMEN: Jurnal Manajemen Vol. 2 No. 4 (2023): Oktober 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i4.1504

Abstract

The company's reputation is important to each company because it is the sum total of what people think about the company. For a company, managing and maintaining a reputation is more complex than just selling products or services to consumers. It takes time for a company to establish a reputation and when it is established, and it can be difficult to maintain it, since there must be many competing interests in the same field. Researchers are interested in researching how reputationco persada management. The nature of the research used is qualitative descriptive using qualitative research methods. Data obtained through in-depth interviews and documentaries. Research shows that it has continued to suppress and improve the quality of service and products, as well as to add new collaborative networks and also never to reject orders at a fraction of the cost. This made it possible for persco persada to maintain its reputation, one of which was the costly ordering from the vanity