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All Journal Revitalisasi : Jurnal Ilmu Manajemen Journal of Management and Bussines (JOMB)
Hery Pudjoprastyono
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Citra Merek Terhadap Keputusan Pembelian Lapis Kukus Pahlawan Surabaya Ridha Ibnutama; Hery Pudjoprastyono
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 1 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i1.3648

Abstract

This study aims to analyze the influence of Product Quality and Brand Image on the Purchasing Decision of The Sidoarjo branch of Lapis Kukus Pahlawan Surabaya. The population used as the object of study was the consumers of the Sidoarjo branch of Lapis Kukus Pahlawan Surabaya with sample calculations through purposive sampling techniques through the lemeshow calculation formula obtained by 100 respondents. The quantitative method was chosen by the SEM (Structural Equation Modeling) data analysis technique using the PLS (Partial Least Squares) software application. The research proved that product quality influences purchase decisions for Lapis Kukus Palawan Surabaya and brand image influences purchase decisions for Lapis Kukus Palawan Surabaya Sidoarjo.
Shopping Lifestyle dan Diskon terhadap Impulse Buying di E-Commerce Putri Agustin Dwi Ningrum; Hery Pudjoprastyono
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5057

Abstract

This study aims to analyze the effect of shopping lifestyle and discounts on impulse buying in e-commerce Shopee for UPN "Veteran" East Java students. This research method is quantitative and uses the variables "Shopping Lifestyle" (X1), "Discounts" (X2), and "Impulse Buying" (Y) as research variables. This study used a convenience sample of 70 people who were taken non-probabilistically. Information was collected by sending questionnaires to prospective respondents. Structural Equation Modeling (SEM) is a component-based data analysis technique that utilizes the Partial Least Squares (PLS) analysis tool. The results showed, a) the Shopping Lifestyle variable for Impulse Buying had a path coefficient value of 0.533508, a T-statistic value of 7.783541 > 1.96 (from the table of Zα values ​​= 0.05), and a P-Value of 0.000 < 0.050; b) the Discount variable (X2) to Impulse Buying (Y) has a path coefficient value of 0.252657, a T-statistic value of 7.783541 > 1.96 (from the Zα value table = 0.05), and a P-Value of 0.001 <0.050. In conclusion, shopping lifestyle and discounts have a statistically significant positive effect on impulse buying made at Shopee. Keywords: Discounts, Impulse Buying, Shopee, Shopping Lifestyle
Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Bagus Imansyah; Hery Pudjoprastyono
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5271

Abstract

The purpose of this study was to analyze the influence of product quality and price perceptions on smartphone purchasing decisions (a case study of East Java "Veteran" FEB UPN students. This research method uses quantitative research where the dependent variable is the purchase decision and the independent variable in this study is product quality and price perceptions. Sampling using Accidental Sampling consisted of 80 respondents and data analysis was carried out using the Partial Least Square (PLS) method. The results showed that product quality and price perceptions had a positive effect on purchasing decisions for Samsung smartphones at the Faculty of Economics and Business, National Development University " Veteran "East Java. In conclusion, product quality has good operating system performance for consumers so that it can influence purchasing decisions. Also, the better consumer perceptions of prices such as perceptions of affordability, price compatibility with product quality, price competitiveness, and ability provide benefits to be able to influence purchasing decisions on Samsung smartphone consumers. Keywords: Purchase Decision, Product Quality, Perceived Price
Co-Authors Bagus Imansyah Putri Agustin Dwi Ningrum Ridha Ibnutama