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All Journal Manajemen Agribisnis: Jurnal Agribisnis Otonomi
Ratna Dewi Mulyaning Tiyas
Magister Agribisnis, Universitas Islam Kadiri
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Analisa Pengaruh Partial Media Sosialdanatribut Produk Terhadap Citra Merekserta Keputusan Pembelian “Jamur Mantan” Apsari Murlinawati; Ahsin Daroini; Ratna Dewi Mulyaning Tiyas
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 2 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i2.4098

Abstract

Social media marketing is an online activity and program designed to engage businessman, customers or prospects and directly raise awareness, improve product attributes, establish a brand image, or gain product sales.The objectives of the study were (1) to determine the partial effect of social media (X1) and product attributes (X2) on the brand image (Y) of the “jamur mantan” snack and (2) to determine the partial of social media (X1), product attributes (X2) and brand image (Y) on purchasing decisions (Z) “jamur mantan” snack. Type of research is descriptive research with a quantitative approach. Data collection was carried out by distributing closed questionnaires with 5 Likert scales. Data were analyzed using SPSS, the tests conducted were validity, reliability and t test. Based on the results of the study, it was found that the validity and reliability tests were obtained that the instruments used were valid (rcount ≥ 0,3) and reliable (Cronbach's Alpha value ≥ 0,6. The results of partial hypothesis testing are that brand image is significantly affected by product attributes, while social media has no significant effect. Purchase decisions are significantly influenced by social media. Brand image has an effect on purchasing decisions but is not significant, while product attributes have no effect.
Program Pengembangan Bum Desa Di Kecamatan Tarokan, Kabupaten Kediri Ratna Dewi Mulyaning Tiyas; Sonny SM Laksono; Kanafi Kanafi
Otonomi Vol 23 No 2 (2023): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v23i2.4577

Abstract

Pembangunan dan pengembangan wilayah keberadaan infrastruktur merupakan salah satu faktor yang sangat penting. Perkembangan suatu wilayah hanya dapat terwujud jika didukung oleh tersedianya infrastruktur secara memadai. Penelitian ini bertujuan untuk mendeskripsikan upaya pengembangan BUM Desa di Kecamatan Tarokan. Penelitian ini menngunakan metode penelitian kualititaf. Tempat penelitian ada di lima kecamatan Tarokan, waktu penelitian Bulan Agustus sampai September tahun 2023. Informan dalam penelitian ini sebanyak 10 orang. Hasil Penelitian ini bahwa BUM Desa merupakan pilar kegiatan ekonomi di desa, yang berfungsi sebagai lembaga sosial (social institution) dan lembaga komersial (commercial institution). BUMDes sebagai lembaga sosial berpihak kepada kepentingan masyarakat melalui kontribusinya dalam penyediaan pelayanan sosial. Sedangkan sebagai lembaga komersial bertujuan mencari keuntungan melalui penawaran sumberdaya lokal (barang dan jasa) ke pasar. BUM Desa sebagai instrumen modal sosial yang diharapkan menjadi jembatan yang menghubungkan desa dengan lingkup perekonomian di luarnya sehingga menjadi penguat ekonomi di pedesaan. Untuk mencapai kondisi tersebut diperlukan langkah strategis dan taktis guna mengintegrasikan potensi, kebutuhan pasar, dan penyusunan desain lembaga tersebut ke dalam suatu perencanaan
Co-Authors Apsari Murlinawati Daroini, Ahsin Kanafi Kanafi Sonny SM Laksono