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Analysis of The Effect Brand Equity on Consumer Purchase Decisions in Telkomsel Products Hastuti Hastuti; Rusdin Rusdin
International Journal of Management Progress Vol. 5 No. 1 (2023): International Journal of Management Progress
Publisher : Institute for Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/ijmp.v5i1.4120

Abstract

The purpose of this research is to identify and examine the effect of brand equity on consumer purchasing decisions for Telkomsel products. This study had 1,585 respondents, and the slovin formula was used to select the sample, resulting in a total of 94 responses. This study uses quantitative research for the type of data. The systematic study of parts, phenomena, and quality relationships is known as quantitative research. Questionnaires were used to collect data for this research. A questionnaire is a way of getting information from a large number of people, or respondents, by asking them a large number of questions. The information checking technique used in this study is direct relapse examination using the following formula, simple linear regression analysis is used to determine the effect of brand equity on consumer purchasing decisions of Telkomsel products: The relationship between one independent variable (X) and the dependent variable (Y). Information collection techniques using polling instruments. Simple linear regression is used in the analytic approach of this study. With a tcount (13.089) greater than ttable (1.661) and a significant probability value of 0.000 0.05, this study shows that brand equity has a positive effect. This shows that the purchase decision is significantly positively influenced by brand equity
SUKSES SKRIPSI MELALUI SOSIALISASI PEDOMAN PENULISAN SKRIPSI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH BUTON Hasni Hasni; Ernawati Malik; Dwi Agustyawati; Ahmad Daholu; Rusdin Rusdin
Journal of Community Empowerment Vol 1, No 1 (2022): Juni
Publisher : Journal of Community Empowerment

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK                                                                                     Berbagai kekurangan dan motivasi yang terdapat pada mahasiswa cara-cara menulis skripsi dan Kurangnya motivasi untuk menulis dan minimnya pengetahuan aspek-aspek teknik menulis karya ilmiah secara benar menyebabkan para mahasiswa menyelesaikan studi pendidikan tidak tepat waktu. Permasalahan yang di dapat yaitu; mahasiswa belum mengetahui Teknik dan Penyusunan Proposal skripsi. Tujuan kegiatan pengabdian ini dilakukan guna meningkatkan pengetahuan mahasiswa mengenai pedoman penysunan skripsi khuusnya pedoman yang digunakan oleh Fakultas Ekonomi Universitas Muhammadiyah Buton, serta dilengkapi dengan pengetahuan aturan tata tulis penulisan karya ilmiah yang akan dijadikan artikel serta di publikasikan pada jurnal ilmiah baik di Lingkup Internal Universitas Muhammadiyah Buton ataupun diluar Universitas Muhammadiyah Buton. Metode Kegiatan pengabdian dilaksanakan dengan metode ceramah dan tanya jawab, diskusi dan praktek penyusunan proposal skripsi. Hasil dari kegiatan pengabdian ini,  yaitu Mahasiswa yang mengikuti kegiatan Sosialisasi Pedoman Penulisan Skripsi sangat bermanfaat untuk penyusunan Skripsi, mahasiswa mengetahui perbedaan antara Skripsi dan artikel ilmiah, mahasiswa mengetahui dan memahami bentuk pelanggaran dalam penyusunan Skripsi atau Artikel Ilmiah yakni plagiarism, dan mahasiswa mengetahui bagaimana cara menghindari plagiarisme. Kata kunci: Sosialisasi; Pedoman Penulisan;  Proposal Skripsi ABSTRACTVarious shortcomings and motivations found in students how to write thesis and lack of motivation to write and lack of knowledge of technical aspects of writing scientific papers correctly cause students to finish their educational studies not on time. The problems that can be obtained are; students do not know the Engineering and Preparation of thesis Proposal. The purpose of this service activity is to increase students' knowledge about the guidelines for writing thesis, especially the guidelines used by the Faculty of Economics, Muhammadiyah University of Buton, and equipped with knowledge of the rules of writing scientific papers that will be used as articles and published in scientific journals both at the Internal Scope of the Muhammadiyah University Buton or outside the Muhammadiyah University of Buton. Methods Service activities are carried out using lecture and question and answer methods, discussions and the practice of preparing thesis proposals. The results of this service activity, namely Students who take part in the Socialization of Thesis Writing Guidelines are very useful for the preparation of Thesis, students know the difference between Thesis and scientific articles, Students know and understand the form of violations in the preparation of Scientific Thesis or Articles, namely plagiarism, and students know how to avoid plagiarism. Keywords: Socialization; Writing Guidelines; Thesis proposal