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All Journal Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat
Anton Kurniawan
Universitas Bina Nusantara, Jl Kebon Jeruk Raya No. 27, Kebon Jeruk, Jakarta Barat, 11530, Indonesia
Humanities Public Health Other

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Peningkatan Pemahaman dan Keterampilan Bisnis pada KATAR MARSEL melalui Pelatihan Business Model, Selling Skills, dan Literasi Keuangan Carola Basuki; Anton Kurniawan; Lorio Purnomo
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 6, No 1: Juli 2023
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i1.3128

Abstract

This Community Service Activities has the goal of assisting organizations in increasing knowledge and business development in their Human Resources through training in Business Model, Selling Skill, and Financial Literacy. Community Service Activities was carried out at Sudimara Selatan, Ciledug, Tangerang City. Karang Taruna Community (KATAR MARSEL) in South Sudimara was the target of Community Service Activities who have F&B business to sell coffee products. The problem faced by the community is that Human Resources lack knowledge about Business Model, techniques for selling products through a digital platform, and financial arrangements in the coffee business. The Community Service Activities team provided solutions to the community by providing training so that businesses engaged in selling coffee from the community's ideas can further develop by creating the right Business Model, selling products effectively through digital platforms, and managing finances efficiently. The methods used in this Community Service Activities were socialization methods, question and answer discussions, simulations, and review of community-owned coffee businesses. The results of this Community Service Activities that have been carried out are that the KATAR MARSEL Community has the knowledge and able to develop their business by made the right Business Model strategy, could optimize sales through the chosen social media platform and make accurate financial arrangements. 
Mengembangkan Strategi Bisnis di Era Society 4.0 melalui Pelatihan Business Model Canvas, Strategi Co-Branding, Selling Skill, dan Digital Marketing untuk Mahasiswa di Indonesia Wilyan Adiasari; Carola Basuki; Anton Kurniawan; Hasna Larasati
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 6, No 1: Juli 2023
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i1.3127

Abstract

Along with the development of the era and increasingly rapid technology today, it triggers every business player to create more value in their business. Moreover, there are many competitors who are one of the business threats that need to be faced. Therefore, to meet current market needs, there needs to be aware about how to apply suitable strategies for business. More over early business owner need to have more understanding about business model canvas, cobranding strategy, selling skills, and digital marketing application. The Ayo Kreasi Community is a forum and space for the young generation of future leaders, collaboration media, connections and synergies in developing solutions, creations and innovations based on student talent development to create a superior generation of character and benefit for the homeland and nation starting from the Higher Education Environment. Therefore, the provision of material regarding the business strategies is able to become an additional knowledge for students that can be directly implemented to create positive collaborations for work
Co-Authors Carola Basuki Carola Basuki Hasna Larasati Lorio Purnomo Wilyan Adiasari