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All Journal International Journal of Management Analytics (IJMA)
Chandni J. Vidani
Narayana Business School, Ahmedabad
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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A Review of Ed-Tech Sector in India Chandni J. Vidani; Abhishek Bansal; Shreyas Pophalkar
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 1 (2023): April 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i1.102

Abstract

This qualitative research paper aims to provide a comprehensive review of the Ed-tech sector in India by examining its current state, identifying key trends, and exploring the factors contributing to its growth and challenges. It investigates the diverse range of educational technologies being employed, including online platforms, mobile applications, virtual classrooms, and adaptive learning systems. The research critically examines the effectiveness and impact of these technologies on teaching and learning outcomes, as well as their influence on student engagement, accessibility, and equity. This research delves into the factors driving the growth of the Ed-tech sector in India, such as increasing smartphone penetration, improved internet connectivity, favorable government initiatives, and changing attitudes towards online learning. It also investigates the challenges faced by the sector, such as the digital divide, inadequate teacher training, concerns regarding data privacy and security, and the need for regulatory frameworks. It examines their strategies, business models, and partnerships, highlighting successful practices and lessons learned. By providing an in-depth analysis of the Ed-tech sector in India, this research paper offers valuable insights for policymakers, educators, investors, and stakeholders in the field of education. The outcomes of the study entail to the previous literature vis Ed-tech, helping to inform future initiatives, policies, and investments in the Indian education system
A Study on Awareness of Various Non-Technical Training Programmes Conducted by Corporate Trainers for IT Companies in Ahmedabad Chandni J. Vidani; Vrunda Patel; Nilesh Chaudhary
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 1 (2023): April 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i1.104

Abstract

This research aims to investigate the awareness levels among IT professionals in Ahmedabad regarding non-technical training programs conducted by corporate trainers. The study focuses specifically on IT companies in Ahmedabad, a prominent hub for the IT industry in India. The research examines the awareness levels among IT professionals regarding the availability and benefits of non-technical training programs offered by corporate trainers. The questionnaire will assess the participants' awareness levels of non-technical training programs, including their knowledge of the programs offered, their perceived importance, and their willingness to participate. Data collected from the survey will be analyzed to identify the level of awareness among IT professionals and explore any gaps or discrepancies in their knowledge. The findings of this research will provide insights into the current state of awareness regarding non-technical training programs in the IT industry in Ahmedabad. The results will be beneficial for both corporate trainers and IT companies in understanding the existing levels of awareness and the potential for improving the promotion and utilization of non-technical training programs. Additionally, the study will contribute to bridging the gap between the availability of non-technical training programs and the awareness among IT professionals, ultimately fostering their continuous learning and professional growth
To Study the Consumer Attitude Towards Purchase Intention of Online Courses on Udemy Using Co-Relation with Reference to English Speaking and Excel Among Gen-Z in Ahmedabad Chandni J. Vidani; Shashwat Sharma
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.115

Abstract

This research aims to examine the consumer attitude toward the purchase intention of online courses on Udemy among Gen-Z individuals in Ahmedabad, specifically focusing on English speaking and Excel courses. The Gen-Z population, born between the mid-1990s and early 2000s, is known for its digital savviness and preference for online learning. As online education platforms like Udemy have gained significant popularity, it becomes crucial to understand the consumer attitudes that drive their purchase intentions. The questionnaire will measure consumer attitudes towards online courses on Udemy, including factors such as Perceived utility, perceived convenience of use, course quality, and instructor trustworthiness are all factors to consider Respondent's readiness to pay for English speaking and Excel classes will be used to determine purchase intent. Data collected from the survey will be analyzed using correlation analysis to examine the relationship between consumer attitudes and purchase intention. The findings will provide insights into the factors that influence Gen-Z's decision-making process when considering online course purchases on Udemy.  The study will help us understand the significance of English speaking and Excel courses in this demographic's educational preferences. The results of this research will be beneficial for online education platforms, course creators, and marketers to enhance their offerings and marketing strategies, ultimately catering to the needs and preferences of Gen-Z learners in Ahmedabad
To Study the Consumer Attitude Towards Purchase Intention of Online Courses on Udemy Using Regression with Reference to English Speaking and Excel Among Gen-Z in Ahmedabad Chandni J. Vidani; Shashwat Sharma
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.116

Abstract

This research paper investigates the consumer attitudes toward the purchase intention of online courses on Udemy, with a specific focus on English speaking and Excel courses among Generation Z individuals in Ahmedabad, India. Using a mixed-methods approach, data was collected through a survey questionnaire administered to a sample of Generation Z participants in Ahmedabad. The questionnaire captured demographic information, assessed consumer attitudes towards online courses, and measured the purchase intention specifically related to English speaking and Excel courses on Udemy. The acquired data was evaluated using a regression approach to determine the elements impacting purchase intentions and to comprehend the magnitude and trend of the correlations. This study's findings provide useful insights into customer views toward online courses, emphasizing the elements that influence purchasing intentions. The study's results have implications for marketing strategies and course development for online education platforms like Udemy. Understanding consumer attitudes and preferences can inform the creation of targeted promotional campaigns, course offerings, and pricing strategies tailored to the specific needs and preferences of the Generation Z population in Ahmedabad. This research contributes to the existing literature on consumer behavior and online education, providing practical implications for educational platforms and educators
Co-Authors Abhishek Bansal Nilesh Chaudhary Shashwat Sharma Shreyas Pophalkar Vrunda Patel