Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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This Author published in this journals
All Journal International Journal of Business and Applied Economics (IJBAE) International Journal of Management and Business Intelligence (IJMBI)
Mohdari
Institute of Economic Science Nasional Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Main Strategy of MSMEs Able to Survive in the Upcoming Latest Variant of Covid-19 syafril; Mohdari; Syaifullah; Andi Makkulawu Panyiwi Kessi; Muhammad Fahmi; Neti Rosiana Fadilah
International Journal of Management and Business Intelligence Vol. 1 No. 2 (2023): August 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v1i2.209

Abstract

Research on the Main Strategy for MSMEs to Survive in the Face of the Latest Variants of Covid-19 in the Future is very useful research in dealing with similar problems if it happens again. This research is a qualitative research using the Netnography method with the Social Network Analysis approach through the MSME Business Actors Group on Facebook and WhatsApp. Data collection was carried out using a technical questionnaire using the Google Form application which was distributed on the MSME group's social media. The results of the study show that several strategies implemented by MSME business people have made them able to survive in the midst of a crisis storm during the Covid-19 pandemic. This research is very useful for business people and researchers in the future if there is a pandemic problem and other similar problems.
Market Analysis and Consumer Behavior of Indomaret Minimarkets in Banjarmasin City Mohdari; Muhammad Fahmi; Novia Angga Safitri; Syafril
International Journal of Business and Applied Economics Vol. 3 No. 2 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i2.8077

Abstract

The development of the modern Indomaret minimarket cannot be separated from changes in consumer shopping behavior who want to be fast and do not like the process of haggling over prices like shopping at traditional markets. This research aims to conduct market analysis and consumer behavior at the Indomaret Minimarket in Banjarmasin City. This research is very useful for economic development and policy making in the Banjarmasin City government. This research is a qualitative descriptive research using literature study methods and observation of the objects studied. Data collection was carried out by studying the literature and making direct observations at the Indomaret minimarket in Banjarmasin City. The results of this research show that the consumer market potential is still very large and widely open to investors and traders. Consumer behavior at the Indomaret minimarket in Banjarmasin City is influenced by several dominant factors such as socio-cultural factors, lifestyle, personality and finances. This research is expected to make a positive contribution to the business world and government.
Co-Authors Andi Makkulawu Panyiwi Kessi Neti Rosiana Fadilah Novia Angga Safitri Siti Helmyati syafril Syaifullah