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All Journal Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Novita Kumala Sari
Program Studi Manajemen, Universitas Fajar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH SOCIAL PROOF TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PASCA MERGER TIKTOK SHOP DAN TOKOPEDIA DI KOTA MAKASSAR Nasyirah Nurdin; Musmahendra Musmahendra; Dodi Rumissing; Syamsul Riyadi; Novita Kumala Sari; Dita Haritza
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): March-June
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.175

Abstract

This study aims to find out and analyze the influence of Social Proof on consumer purchase decisions after the merger between TikTok Shop and Tokopedia, especially in Makassar City. This study uses a descriptive quantitative approach that aims to reveal the influence between Social Proof variables (such as reviews, ratings, number of buyers, and the influence of public figures) on consumer purchasing decisions. The population of this study is the entire population of Makassar City totaling 1,474,393 people, with a sample of 100 respondents selected using the purposive sampling technique. Data was obtained through a questionnaire survey designed to measure respondents' perception of the influence of Social Proof on their purchasing decisions. The data analysis technique was carried out with the help of SPSS software to see the significant relationship between the two variables. The results showed that there was a strong relationship between Social Proof and consumer purchase decisions, with a significant value of 0.001 which was smaller than 0.05. This indicates that Social Proof has a significant influence on consumer purchase decisions after the merger in Makassar City, so the strategy of using social proof can be an effective marketing tool for the company.
MODERASI KEPEMIMPINAN: HUBUNGAN TALENT MANAGEMENT DAN CULTURE ORGANIZATION TERHADAP PRODUKTIVITAS Ilham Safar; Alifia Meiliska; Novita Kumala Sari
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): March-June
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.228

Abstract

This study aims to determine the role of leadership moderation in explaining the effect of talent management & culture organization on the productivity of PT. Sucofindo (Persero) Makassar Branch. The approach used in this study is a quantitative approach. The population in this study were employees of PT. Sucofindo (Persero) Makassar Branch with a total sample of 53 people. The technique used in data collection is a survey method in the form of a questionnaire which will then be processed in the SPSS application. The results showed that talent management has a negative and significant effect on employee productivity, culture organization has a very significant effect on employee productivity, and Talent Management and Culture Organization together have a positive and significant effect on the variable productivity of PT employees. Sucofindo Makassar Branch. The results of the study also showed that leadership was unable to strengthen the effect of talent management on employee productivity, and leadership was unable to strengthen the effect of culture organization on the productivity of PT employees. Sucofindo Makassar Branch.
Co-Authors Alifia Meiliska Dita Haritza Dodi Rumissing Ilham Safar Musmahendra Musmahendra Nasyirah Nurdin Syamsul Riyadi