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All Journal International Journal of Integrative Sciences
Siti Zalikho
PASIM National University, Bandung
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

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The Influence of Service Quality and Price on Customer Satisfaction of Grab Bike Features in Bandung City Moh. Aep Nurjamad; Siti Zalikho
International Journal of Integrative Sciences Vol. 2 No. 7 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i7.5212

Abstract

The subjects of this study were the citizens of Bandung. The goal of this study was to ascertain how much, either partially or concurrently, service quality and pricing had an impact on customer satisfaction for the Grab Bike feature in Bandung City. Descriptive and associative research methods were employed in this study. Individuals, specifically consumers who download the Grab application and use the Grab Bike service feature in the city of Bandung, serve as the unit of analysis in this study. Purposive sampling with non-probability is the sampling approach employed in this study. Due to the uncertainty surrounding the population size, the researchers employed the Lemeshow technique to generate a total of 96 samples. Ways for gathering data via a questionnaire. Multiple linear regression analysis is used in the analytical process, and the research instrument is also subjected to validity and reliability testing. Based on the study's findings, it can be concluded that the independent variables (service quality and price) have a partial or simultaneous positive influence on the dependent variable (consumer satisfaction)
Co-Authors Moh. Aep Nurjamad