Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Juni-Jurnal Pelita Nusa
Atthariq Sihabudin S
Universitas Pelita Bangsa
Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS KEPUASAN KONSUMEN TERHADAP KONSUMSI DAN PREFERENSI KONSUMEN DALAM BELANJA MELALUI ONLINE SHOP DAN OFFLINE SHOP Sally Badriya Hisniati; Atthariq Sihabudin S; Dewi Fitriyani; Muhammad Luthfi; Nabila Ayu F
Jurnal Pelita Nusa Vol 3 No 1 (2023): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v3i1.32

Abstract

This study aims to analyze comparisons of shopping through online shops and offline shops and to analyze consumer preferences in choosing one of these shopping methods. The research method used is a consumer survey and data collection through a questionnaire. Respondents who were involved in this study were consumers who actively shopped through online shops and offline shops. The data collected includes consumer preferences, spending, convenience, safety, product quality, and delivery speed. From these results, it shows that people feel they shop more often through online shops because it is practical, easy and can be anywhere and anytime. This study provides a better understanding of consumer behavior in selecting shopping methods and can provide insights to retailers in developing effective sales strategies.
Co-Authors Dewi Fitriyani Muhammad Luthfi Nabila Ayu F Sally Badriya Hisniati