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All Journal Sociae Polites: Majalah Ilmiah Sosial-Politik Economic Military and Geographically Business Review
I Made Anom Wiranata
Udayana University
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisa peran keimigrasian dalam aspek keamanan negara selama penyelenggaraan presidensi G20 di Indonesia (2022) Ni Luh Putu Intan Afsari; I Made Anom Wiranata; Made Lia Agustini
Economic Military and Geographically Business Review Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/emagrap.v1i1.2023.120

Abstract

In 2022, Indonesia will have the honor of holding the Presidency of the Group of 20. As the holder of the 2022 Presidency, Indonesia plays an important role in setting the priority agenda and organizing the series of G20 meetings, in which the meeting discusses challenges and issues at the world level. Of course, this momentum was used by Indonesia to show Indonesia's ability to lead global forums, in this case security is one of the priorities in order to create conduciveness for the implementation of these activities. The Directorate General of Immigration as the executor of the task of guarding the gate of the country, which means that immigration is at the forefront in accepting the entry of foreigners into Indonesia by carrying out their duties and functions based on the laws and regulations in force. The research method used by the author is a qualitative method with a literature review approach. The author utilizes optional information to dissect the outcomes, to be specific essential, auxiliary and tertiary materials. The consequences of the review expressed that: The Directorate General of Immigration was available as agent of obligations and capabilities in the field of migration in keeping up with the security of the execution of the G20. The migration capability is the reason for completing the obligations and capabilities did by the Directorate General of Movement. This paper is intended to explain the role of immigration in the aspect of state security; immigration has a vital role in maintaining national sovereignty, especially during the implementation of the G20 Presidency. Keywords: Immigration; G20; State Security  
UK'S DESTINATION BRANDING THROUGH NETFLIX'S BRIDGERTON: SOFT POWER, SCREEN TOURISM, AND POST-PANDEMIC TOURISM RECOVERY Pande Made Indira Pradnyani; I Made Anom Wiranata; Anak Agung Anik Kristina Dewi
Sociae Polites Vol. 27 No. 1 (2026): January-June 2026
Publisher : Faculty of Social and Political Sciences Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/sp.v27i1.8120

Abstract

Tourism is a vital pillar of the United Kingdom's economy and national image. Following the severe disruptions caused by the COVID-19 pandemic, the UK government prioritized tourism recovery while simultaneously facing intensifying global competition and the persistent concentration of international visits in London. This study examines how the UK government strategically utilized the Netflix series Bridgerton—one of the most-watched streaming productions of all time—as a soft power instrument for destination branding to boost its post-pandemic tourism sector. Employing a descriptive qualitative method, this research applies the concepts of soft power (Nye, 1990), screen tourism (Hudson & Ritchie, 2006), and destination branding (Kartajaya, 2005; Pereira et al., 2012) as its analytical framework. The findings reveal three interconnected strategies: first, the implementation of production incentive policies through the British Cultural Test mechanism, which strengthened the authentic representation of British cultural identity, heritage, and landscapes in the series; second, the formalization of screen tourism as a national strategy through a Memorandum of Understanding between VisitBritain and the British Film Commission; and third, the integration of Bridgerton into the global 'Starring GREAT Britain' campaign (2025), which positioned the UK as an iconic filming destination, differentiated tourism offerings through Bridgerton-themed experiences, and deployed integrated promotional branding through media partnerships, B2B activities, digital platforms, and print media. These strategies contributed to the UK's post-pandemic tourism recovery, with international visitor arrivals reaching a historic record of 42.6 million in 2024, surpassing pre-pandemic levels for the first time. This case demonstrates how popular culture can function as a concrete manifestation of soft power with measurable national impacts. Keywords: Bridgerton, Destination branding, Screen tourism, Soft power, United Kingdom  
Co-Authors Anak Agung Anik Kristina Dewi Made Lia Agustini Ni Luh Putu Intan Afsari Pande Made Indira Pradnyani