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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Wahana Islamika: Jurnal Studi Keislaman
Zakiyah
Universitas Islam Kalimantan MAB Banjarmasin
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH TINGKAT PEMAHAMAN DOSEN UNISKA MAB TERHADAP PERENCANAAN KEUANGAN KELUARGA ISLAMI Iman Setya Budi; Abdul Wahab; Zakiyah
Wahana Islamika: Jurnal Studi Keislaman Vol. 7 No. 1 (2021): Wahana Islamika: Jurnal Studi Keislaman
Publisher : STAI Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/2efxx364

Abstract

In Islam, there is no prohibition for humans to fulfil their needs or desires, as long as these fulfillments can be maintained and their dignity is enhanced. Fulfilment of needs or desires is allowed if it adds maslahah or does not bring harm. Indonesian people are classified as more consumptive when compared to other Southeast Asian countries. The habit of Indonesian people are more likely to use money to meet unimportant needs by behaving consumptively. So people must change their perspective that what must be managed in the family is a financial problem. Because finance is very important in domestic life. To support the welfare of everyone in a family, knowledge of financial planning and management is known, which is called wealth management. So that family financial planning can be effective, efficient, and full of blessings. Therefore, the purpose of this study is to determine the level of  understanding of UNISKA MAB lecturers on Islamic family financial planning affects. This research is field research (field research) with a total sample of 57 people, the technique used is nonprobability sampling, namely purposive sampling, sampling techniques with certain criteria, namely permanent lecturers of UNISKA MAB. As for the data analysis method, the compilers used descriptive statistical methods and Simple Linear Regression Analysis. The results showed that the t-test results for the level of understanding variable showed the t value of 5,053 with sig. t is 0.000 (p <0.05), which means that it has a significant influence on the level of understanding of Islamic family financial planning. So, it can be said that the permanent lecturers of UNISKA MAB already understand Islamic family planning.
Analisis Strategi Pemasaran Dalam Meningkatkan Traffic Pengunjung Pada Shopping Centre Citimall Kuala Kapuas Vera Febrianti; Zakiyah; Parman Komarudin
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 2 No. 1 (2023): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v2i1.42

Abstract

Menilik dari sudah lamanya Citimall Kuala Kapuas berdiri ternyata kurangnya minat kunjung dan membeli menjadi faktor penghambat berkembangnya pusat perbelanjaan ini. Meskipun promosi telah dilakukan mengenai produk yang dipasarkan oleh pihak Citimall, namun hingga saat ini angka pengunjung yang datang dari tahun ke tahun, mengalami traffic naik turun. Rumusan masalah pada penelitian ini yaitu bagaimana strategi pemasaran pada shopping cenre Citimall Kuala Kapuas dan bagaimana analisis SWOT perusahaan. Tujuan penelitian ini yaitu untuk meneliti strategi pemasaran pada shopping centre Citimall Kuala Kapuas sekaligus menganalisis faktor internal dan eksternal perusahaan. Penelitian ini merupakan penelitian lapangan dengan menggunakan metode kualitatif deskriptif serta analisis SWOT (Strength, Weaknesss, Opportunities, Threat) sebagai alat identifikasi lingkungan internal dan eksternal perusahaan. Dalam penelitian ini, peneliti melakukan observasi, kemudian mengumpulkan data melalui wawancara mendalam dengan manajer dan divisi marketing perusahaan, serta dokumentasi sebagai pendukung penelitian. Hasil penelitian menunjukkan bahwa Citimall Kuala Kapuas telah menunjukkan keberhasilan dalam meningkatkan traffic pengunjung, meskipun peningkatan tersebut tidak bernilai besar namun mampu memberikan perubahan pada tingkat yang lebih baik dari tahun sebelumnya. Dari hasil diagram analisis SWOT menunjukkan bahwa perusahaan berada di wilayah SO, artinya Citimall Kuala Kapuas dalam melakukan pemasarannnya harus bersikap agresif dengan memanfaatkan peluang dan kekuatan yang ada. Strategi agresif ini seperti melakukan promosi secara maksimal dan kreatif, melakukan kerjasama baru terhadap investor dan penyewa, ataupun memanfaatkan teknologi dan lingkungan sebagai sarana pendukung pemasaran. Selain itu pengadaan event dan sosialisasi kepada masyarakat harus ditingkatkan agar semakin banyak masyarakat yang berkunjung ke Citimall Kuala Kapuas .
ANALISIS PENGARUH BAURAN PEMASARAN SYARIAH TERHADAP KEPUTUSAN MAHASISWA MEMILIH PRODI EKONOMI SYARIAH UNISKA MAB BANJARMASIN Iman Setya Budi; Abdul Wahab; Zakiyah
Wahana Islamika: Jurnal Studi Keislaman Vol. 9 No. 2 (2023): Wahana Islamika: Jurnal Studi Keislaman
Publisher : STAI Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/nxgpep54

Abstract

Increasingly intense competition in the current era of globalization indirectly results in organizations always trying to maintain their existence in society. Rapid and dramatic environmental developments and changes, including changes in consumer tastes, technological advances, and socio-economic changes, have affected the higher education sector, resulting in intense business competition in the higher education industry. Efforts to increase competitive advantage can be made by implementing a Sharia marketing mix strategy. This study aims to examine and determine the effect of the Sharia marketing mix on students' decisions to choose the Islamic Economics study program either partially or simultaneously. This research includes field research by exploring data from research locations, namely students of the Islamic Economics Study Program at UNISKA MAB Banjarmasin. Data collection was carried out using a questionnaire with a measurement scale, a Likert scale, and documentation. Determination of the sample using probability sampling technique, namely using simple random sampling with a total sample of 83 respondents and research data analysis using multiple linear regression analysis. The results of the study show that: 1) Partially, the variables Product, Promotion, Place, People, and Physical Evidence have a significant effect on the Student's Decision to Choose an Islamic Economics Study Program. While the Price and Process variables have no significant effect in this study. 2) Simultaneously, there is a significant influence of the Sharia marketing mix on the Student's Decision to Choose the Islamic Economics Study Program with a score of 81.020 with sig. F = 0.000 (p < 0.05).
Co-Authors Abdul Wahab Abdul Wahab Iman Setya Budi Parman Komarudin Vera Febrianti