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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Sains Student Research Journal of Shariah Economics MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Ogi Saputra
Program Studi Ekonomi Syariah, Fakultas Ekonomi Dan Bisnis Islam, Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Diskon Harga Dan Endorsment Terhadap Keputusan Pembelian Di Tiktok : (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Islam UIN STS Jambi) Rizky Fitra Ananda; Erwin Saputra Siregar; Ogi Saputra
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 2 (2023): Desember: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i2.122

Abstract

With the advancement of technology and the growth of the internet, short videos have gradually influenced and even replaced current mainstream media such as magazines, newspapers, television, and others, due to their fast distribution speed, wide distribution reach, and a large number of participants. A report by We Are Social shows that the number of active social media users in Indonesia reached 167 million people in January 2023. Buying and selling are everyday activities that involve the exchange of both necessary and less essential products. Year after year, consumer consumption continues to rise. Because of this, a significant number of online sellers have emerged, making it easier for buyers to shop online. E-commerce offers advantages to consumers, such as saving time when shopping, as it can be done online without the need to visit physical stores. Consumers can compare products more accurately. E-commerce platforms offer a wide range of stores selling similar products, allowing consumers to easily compare products in terms of quality and price from one store to another. One popular type of online store is the Tiktok Shop. Recently, people have been excited about the surge in online shopping conducted through video and live streaming via the Tiktok app. This is why people are interested in shopping at online stores. TikTok Shop, the latest addition to the app, was launched in April 2021. The purpose of this feature is to enable users to make buying and selling transactions within the TikTok app. At that time, few people were aware of this feature because it was still very new. The lack of appeal in the products being sold and their high prices made some students less inclined to make purchases on Tiktok. This research aims to investigate the influence of price discounts and endorsements on purchasing decisions on Tiktok. The research method used is descriptive quantitative. A sample of 100 respondents was selected using incidental sampling. This research used SPSS version 22 for data analysis. The results of the research indicate that price discounts and endorsements have a positive and significant influence on purchasing decisions. Based on data analysis in this research, these variables are valid and reliable. The classic assumption tests in this research show that the data is normally distributed, there is no heteroskedasticity, and there is no multicollinearity.
Pengaruh Label Halal Dan Kualitas Produk Terhadap Minat Beli Konsumen Pempek Dua Putri Pada Masyarakat Muslim Kota Jambi Nurul Ismainy Putri; Agustina Mutia; Ogi Saputra
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 2 (2023): Desember: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i2.388

Abstract

Currently, competition in the culinary business is getting tighter every day. This is evidenced by the large number of culinary businesses, one of which is MSMEs. Pempek Dua Putri is one of the MSMEs in Jambi City. Everyone has their own choices before deciding to buy a product. Halal labeling and product quality are one of the factors that influence consumer buying interest. This study aims to determine and analyze the effect of halal labeling and product quality on consumer buying interest in Pempek Dua Putri for Muslim communities in Jambi City
Analisis Perilaku Pedagang Buah Dalam Perspektif Etika Bisnis Islam di Pasar Buah Simpang Sado Kota Jambi Arbi Martin; Ambok Pangiuk; Ogi Saputra
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 4 (2023): Oktober : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i4.445

Abstract

Islamic business ethics are provisions of ethical norms in doing business based on the Qur'an and Hadist which should be used as a guideline for doing business by a businessman. But in fact what is found in the field are many unscrupulous business people who have not properly implemented Islamic business ethics. This study discusses the analysis of the behavior of fruit sellers in the perspective of Islamic business ethics at the Sado intersection fruit market, Jambi city. The purpose of this study is to describe how the behavior of fruit traders at the Simpang Sado fruit market in Jambi city in the perspective of Islamic business ethics.This research is a field research using descriptive qualitative method. Collecting data by conducting observations, interviews and documentation. Test the validity of this study with triangulation techniques. The subjects in this study were fruit traders and buyers.The results of this study indicate that fruit traders at the Simpang Sado Fruit Market, Jambi City, have not fully implemented good Islamic business ethics in their business. This can be seen from the five principles of Islamic Business Ethics, namely the Principles of Monotheism, Balance, Free Will, Responsibility and Ihsan. Of the five principles, only the principle of free will and the principle of responsibility have been implemented properly. However, the principle of monotheism, the principle of balance and the principle of ihsan, has not been fully implemented properly. Such as obedience in worship, fairness in service, fairness in determining prices, maintaining quality, honesty and transparency. Therefore, the behavior of fruit traders at the Simpang Sado Fruit Market, Jambi City, is not fully appropriate based on the perspective of Islamic Business Ethics. As for the impact of traders' misunderstanding of Islamic business ethics in buying and selling transactions, it has a negative impact on buyers, because buyers feel aggrieved by the actions of traders who deviate from Islamic business ethics.
Analisis Pengelolaan Keuangan Menggunakan Target Costing untuk Meningkatkan Laba pada Studio Foto Kamoe di Kota Jambi Siti Sartika; Ahmad Syahrizal; Ogi Saputra; Hadi Saputra
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 1 (2026): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i1.6405

Abstract

This study aims to analyze the application of the target costing method in financial management to increase profit at Studio Foto Kamoe in Jambi City, identify the challenges encountered, and examine its conformity with Islamic economic principles. The research employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation involving the owner, employees, and customersselected using purposivesampling. The results indicate that target costing is implemented through market price determination, profit targeting, and cost control during the planning stage, which improves cost efficiency and profit stability without compromising service quality. The main challenges include limited capital, rising rental costs, and suboptimal marketing strategies. From an Islamic economic perspective, the implementation of target costing reflects the principles of efficiency and justice (al-‘adl and ihsan), emphasizing fair pricing and social welfare. This study contributes to the development of Islamic financial management by demonstrating the relevance of target costing in the creative service sector as an efficient and ethical financial strategy.
Analisis Penerapan Prinsip Etika Bisnis Islam Dalam Pengelolaan Produksi dan Penjualan UMKM Oleh-Oleh Khas Tembilahan Sindy Malisa Sari; Nurlia Fusfita; Ogi Saputra
JOURNAL OF SHARIA ECONOMICS Vol 7 No 1 (2025): Jounal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v7i1.1361

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in promoting national economic growth by creating employment opportunities, increasing community income, and strengthening regional economies. However, MSMEs continue to face various challenges, including limited capital, inadequate human resources, low digital literacy, and the suboptimal implementation of Islamic business ethics. This study aims to analyze the implementation of Islamic business ethics principles in the management of production and sales within MSMEs based on the available research document. The study employs a qualitative approach with a case study design through an analysis of the concepts of Islamic business ethics, stakeholder theory, maslahah theory, and the management of production and sales as presented in the source document. The findings indicate that the principles of tawhid (unity), honesty, justice, responsibility, and maslahah serve as essential foundations for conducting business activities in accordance with Islamic law. The implementation of these principles enhances consumer trust, strengthens relationships with stakeholders, and supports business sustainability. Nevertheless, their implementation is constrained by several factors, including limited understanding of Islamic ethical principles among business actors, insufficient capital, low digital literacy, and inadequate guidance and institutional support. Therefore, stronger collaboration among MSME owners, government agencies, educational institutions, and Islamic organizations is necessary to reinforce the implementation of Islamic business ethics through training programs, business mentoring, and supportive policies. Such collaborative efforts are expected to improve the competitiveness and sustainability of MSMEs while contributing to broader social welfare in accordance with the objectives of the Islamic economic system.
Co-Authors Agustina Mutia Ahmad Syahrizal Ambok Pangiuk Arbi Martin Erwin Saputra Siregar Hadi Saputra Nurlia Fusfita Nurul Ismainy Putri Rizky Fitra Ananda Sindy Malisa Sari Siti Sartika