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All Journal JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Edumaspul: Jurnal Pendidikan
Gina Fajri Aulia
Universitas Pendidikan Indonesia
Humanities Education Engineering Public Health Other

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Development of Visual Identity for Branding Strategy Improvement of Hanjeli Tourism Village in Sukabumi Regency Nanang Ganda Prawira; Gina Fajri Aulia
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 7 No 3 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v7i3.783

Abstract

This Community Service Activity was motivated by the emergence of the need for a visual identity from a new tourist village located in Waluran Village, Waluran District, Sukabumi Regency, West Java. The PKM activity carried out by the Student Team and Lecturers of the Visual Communication Design Study Program at the Indonesian University of Education carried out branding design activities in the form of developing a visual identity for a new tourist village. Its development is directed through design methods by student groups, the output of which is in the form of a visual identity as the basis for the development of tourism promotion. This branding design is an attractive effective branding strategy to improve the image of the Hanjeli Tourism Village in Waluran Wandiri Village, Waluran District, Sukabumi Regency through various promotional media, both social media and websites.
Design Aesthetic in Visual Communication Effectiveness Gina Fajri Aulia; Nanang Ganda Prawira
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v8i2.8548

Abstract

This research is entitled Design Aesthetics in the Effectiveness of Visual Communication (Analysis of Event Poster Finder #3 DKV UPI). It is motivated by the need for visual communication in the DKV UPI Dies Natalis event to understand the role of design elements and principles in a poster as a promotional media. Visual communication is a key element in creating effective posters and illustrations, especially when promoting events. This article analyzes the effectiveness of visual communication in the promotional poster design for the 3rd Dies Natalis event "FINDER 3" Visual Communication Design (DKV) learning program, Universitas Pendidikan Indonesia (UPI). This study examines how design elements such as typography, color, composition, and imagery are used to communicate messages effectively to target audiences. This study uses a qualitative approach with an analysis of design aesthetics in the form of design elements and design principles to understand how meaning is conveyed through visual elements. The study shows that the use of contrasting colors, typography, and balanced composition play an important role in attracting attention and making messages easier to understand. Illustrations that match the theme of the event are also important elements in adding to the appeal of posters. This article is expected to contribute to more effective and informative visual communication design practices in the future.
Co-Authors Nana Ganda