Maria Febiana
Universitas Pembangunan Nasional Veteran Jakarta

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Producing Culinary Locality: Indonesian Diaspora Mommy Vloggers on Social Media Maria Febiana
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 2 (2026): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i2.13821

Abstract

This article examines how Indonesian diasporic mommy vloggers produce culinary locality on social media. Indonesian women entering transnational marriages and living in their husbands' countries are increasingly using YouTube, Instagram, and TikTok to document their daily cooking, ingredient foraging, and family mealtimes. Drawing on Arjun Appadurai's (1996) conceptualization of locality as a phenomenological quality produced through everyday practices, and sensory anthropology (Seremetakis, 1994; Sutton, 2001, 2010; Stoller, 1989, 1997; Manalansan, 2006; Marks, 2000), this study argues that the culinary practices of Indonesian diasporic mommy vloggers constitute a specific form of sensory locality, a locality whose primary ingredients are taste, smell, touch, and bodily memory, and whose primary infrastructure is the digitally mediated kitchen. Using digital ethnography (Pink et al., 2016) with seven Indonesian diasporic mommy vloggers, combining non-participant observation of social media content with in-depth interviews, this study finds that culinary locality is produced through a series of everyday practices: growing Indonesian ingredients in a foreign land, cooking regional dishes inherited from mothers and grandmothers, and serving them in multicultural households. These practices reproduce the sensory presence of Indonesia in an environment that is structurally unsupportive of it, positioning diasporic mothers not as passive recipients of cultural transmission but as active producers of locality. This research contributes to media and culture studies by extending Appadurai's theory of locality to the realm of digital media, by demonstrating how social media operates as a sensory infrastructure to produce a sense of transnational belonging, and by highlighting the gendered labor through which culinary locality is maintained in the diaspora.
KOMODIFIKASI KONTEN ASING DAN LOKAL OMETV PADA KANAL YOUTUBE Maria Febiana; Puri Bestari Mardani
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 2 (2023): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i2.5625

Abstract

This research reviews YouTube content creators who take advantage of interactions with foreigners on the OmeTV platform in Indonesia. Researchers focus on the production and distribution of foreign and local content through the phenomenon of casual conversation as a form of capitalization. Previous researchers had the limitation that social media studies were subject to commodification (Fuchs, 2014b, 2019). In this study, researchers consider that content creators play an important role in commodifying content because YouTube is a channel that facilitates the formation of popularity. This assumption is based on the argument that playlabor is voluntary while seeking pleasure in the social media space (Fuchs, 2014a). This text revived media production by linking it to cultural studies (Hesmondhalgh & Toynbee, 2008). This research aims to explain how content creators as well as OmeTV players commodify foreign and local content to gain economic benefits. Researchers used the method of content analysis and phenomenology. Content analysis aims to identify forms of content, while phenomenology is to explain the process of commodification and production relations between the OmeTV and YouTube platforms. The results of this study reveal that the commodification of foreign and local content with the seduction genre has become popular content that benefits YouTubers. In reproducing content, OmeTV players prepare verbal and nonverbal seduction communication strategies