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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Silvia Retri Aldona Tampubolon
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Strategi Pemasaran Agen Untuk Mencapai Target Perusahaan Dengan Penjualan Produk Asuransi Umum Pada PT. Asuransi Umum Bumiputera Muda Cabang Medan Silvia Retri Aldona Tampubolon; Fauzi Arif Lubis
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 3 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i3.20349

Abstract

Abstract This study aims to analyze the marketing strategies carried out by agents in achieving company targets by selling general insurance products at PT Asuransi Umum Bumiputera Muda Medan Branch. This research was conducted by conducting interviews with insurance agents operating in the branch. The results showed that agents use various marketing strategies to achieve the sales target of general insurance products. The strategies carried out are SWOT Analysis Strategy and identifying potential target markets, building good relationships with prospective customers, making persuasive presentations, providing clear and accurate information about products, and providing good service to customers. In addition, agents also use marketing media such as social media and personal networks to expand the reach of product promotion. The results of this study are expected to contribute to the development of general insurance agent marketing strategies to achieve company targets and increase sales of general insurance products. Keywords : Strategy, Insurance Agen, Targets
Analysis of Insurtech Innovation Development in Accelerating The Claim Process and Improving Service For Insurance Participants at PT. Chubb Life Medan Silvia Retri Aldona Tampubolon; Muhammad Arif; Nurul Jannah
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2545

Abstract

The development of innovation in the insurtech industry has become important in improving the efficiency of the claims process and services for insurance participants. This study aims to analyze the development of insurtech innovation in accelerating the claims process and improving services for insurance participants at PT Chubb Life Medan. The research method used is a case study by conducting interviews and direct observation of the claims process and existing services. The results showed that the use of technology in the form of mobile applications and online platforms has succeeded in accelerating the claims process and increasing the satisfaction of insurance participants. The implication of this research is the need to continue to encourage the development of insurtech innovation to improve efficiency and quality of service for insurance participants at PT Chubb Life Medan.
Co-Authors Arifin Fauzi Lubis Jannah, Nurul Muhammad Arif