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All Journal INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia
Intan Putri Dwi Handayani
Universitas Veteran Bangun Nusantara Sukoharjo
Languange, Linguistic, Communication & Media

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KREATIVITAS BERBAHASA MELALUI EKSPLORASI GAYA BAHASA IKLAN PROMOSI SKINCARE DI MEDIA TIKTOK Intan Putri Dwi Handayani; Dewi Kusumaningsih; Sukarno Sukarno; Pramudya Dhanabhrata
INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia Volume 4 Number 3 October 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/indonesia.v4i3.50476

Abstract

This study aims to describe the style of language and the meaning of the style of language used in the language of skincare promotional advertisements on TikTok media and how creative language is evident from the choice of language styles in skincare promotional advertisements on TikTok media. This study used descriptive qualitative method. The object of this research is the form of language style in the form of words or sentences. The data collected is in the form of language styles contained in skincare promotion advertisements on TikTok media. Data is transcribed from the video and converted into narrative sentences and/or dialogue. The data collection technique for this research is by documenting skincare promotional advertising videos on TikTok media. Source triangulation is used to examine several related sources to test the credibility of research data. The results of the study found that 11 skincare ad data on TikTok media contained language styles. The results consist of 9 styles of hyperbole, 3 styles of assonance, 1 style of metaphor, and 1 style of simile. As well as language creativity that arises from the use of language styles in skincare promotion advertisements on TikTok media.
Co-Authors Dewi Kusumaningsih Pramudya Dhanabhrata