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Ferdinan Demang
Jurusan Agribisnis, Universitas Tribuana Kalabahi
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Environmental Science Immunology & microbiology Social Sciences Veterinary

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PENGARUH BAURAN PEMASARAN TERHADAP PENDAPATAN USAHATANI KOPI DI DESA KOPIDIL KECAMATAN KABOLA Emirensiana Latuan; Ferdinan Demang
Partner Vol 28, No 1 (2023): Edisi Juli 2023
Publisher : Politeknik Pertanian Negeri Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35726/jp.v28i1.6698

Abstract

To determine the simultaneous significant effect of product, price, location and promotion on increasing coffee farming income in Kopidil Village, Kabola District. Kabola. The sample in this study was a saturated sample technique so that all populations were sampled, namely 55 people. The analytical method uses the t test and F test. The data obtained is analyzed by several stages of analysis, namely the F test and t test. The F test shows that the variables of product, price, promotion), and location (independent variables) in this study have a significant effect on farmers' income. The t-test shows that the variables: product and price have a positive and insignificant effect on farmers' income while the promotion and location variables have a positive and significant effect on farmer's income Keywords: Marketing mix, income, coffee farming 
Co-Authors Emirensiana Latuan