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Ibnu Sina Hi Yusuf
Fakultas Ekonomi Universitas Khairun
Economics, Econometrics & Finance Social Sciences

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NGARUH FITUR DAN PRESTISE MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK OPPO DI KOTA TERNATE Ibnu Sina Hi Yusuf
Jurnal Manajemen Sinergi Vol 4, No 2 (2016): JURNAL MANAJEMEN SINERGI (EDISI OKTOBER)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v4i2.6706

Abstract

The purpose of this study is to determine the effect of features and prestige Brand OPPO brand smartphone purchase decisions in Ternate City. Quantitative research type. Population in this study of Ternate people’s, smartphone users brand OPPO,Techniques Sampling using purposive sampling method, because using characteristics and criteria. Characteristics and criteria In question is the longest purchase of brand smartphones, OPPO on 3 months ago and mobile phone price   Rp.3.000.000. Number of samples As many as 62 respondents. Analytical techniques used in the study.This is a multiple linear regression analysis operated through SPSS program. The results of this study indicate that feature variables Have a positive and significant effect on purchasing decision Smartphone brand OPPO, brand prestige has a significant and positive influence To the OPPO brand smartphone purchase decision, an influential feature Positive and significant to the brand prestige. This is shown With R square value of 48.5% while the rest 51.7% influenced by Other variables not examined in this study.
PENGARUH GREEN AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN (STUDI KASUS PADA KERTAS MULTIFUNGSI SINAR DUNIA DAN BOLA DUNIA) Ibnu Sina Hi Yusuf
Jurnal Manajemen Sinergi Vol 5, No 1 (2017): JURNAL MANAJEMEN SINERGI (EDISI APRIL)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v5i1.6726

Abstract

The purposeof this study is todetermine the influence of Green Awareness on the Decision of Purchasing of Environmentally Friendly Products (Case Study on Sinar Dunia and Bola Dunia Papers) .As indicated in green awareness is consumer environmental concern, environmentally friendly product, brand image, and price. From the result of multiple linear regression analysis in this study it is known that consumer environmental awareness variable has a negative and significant effect on the decision of purchasing environmentally friendly products, environmentally friendly product variables have positive and significant influence on the decision of purchasing environmentally friendly product, brand image variable have positive and significant influence to purchase decision Environmentally friendly products, and price variables have a positive and significant influence on the decision to purchase environmentally friendly products. This is indicated by the value of R Square of 43.3%, while the remaining 56.7% influenced by other variables not examined in this study.
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