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Pengaruh E-Service Quality Terhadap E-Repurchase Intention dengan E-Consumer Satisfaction sebagai Variabel Intervening pada E-Commerce Bukalapak M. Rafli Putra Prasetiadi; Farah Oktafani
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3898

Abstract

Technological developments in the digital era are growing rapidly, with an important role played by technology in people's daily activities, including online shopping activities. The high number of e-commerce activities and the high level of visits to e-commerce sites represent the level of competition in the e-commerce industry and the high interest in buying on e-commerce platforms. Bukalapak has experienced a quite crucial decline, namely Bukalapak's monthly site visits which have continued to decline significantly since the first quarter of 2019. This study aims to determine the effect of E-Service Quality on E-Repurchase Intention mediated by E-Consumer Satisfaction on E- -Commerce Bukalapak. This type of research is quantitative research using descriptive analysis. The total number of respondents used in this study was 400 with the criteria of having made a purchase at Bukalapak at least once. The sampling technique used is non-probability sampling with purposive sampling and a Likert scale. The data analysis used was PLS (Partial Least Square) using SmartPLS 3.0 software. The results stated that E-Service Quality had a positive and significant influence on E-Repurchase Intention. E-Service Quality has a positive and significant influence on E-Consumer Satisfaction. E-Consumer Satisfaction has a positive and significant influence on E-Repurchase Intention. E-Service Quality has a positive and significant influence on E-Repurchase Intention through E-Consumer Satisfaction.