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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat (ABDIRA)
Arih Jannati
Universitas Pekalongan
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Pelatihan Kewirasuahaan Bagi Wirausaha Pemula di Kota Pekalongan Mahirun Mahirun; Arih Jannati; Titi Rahayu Prasetiani; Tsamara Tsamara
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 3, No 4 (2023): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v3i4.404

Abstract

Entrepreneurship training for budding entrepreneurs in Pekalongan City is an effort to develop MSMEs to be competitive with other existing and developed businesses. The Department of Trade, Cooperatives and Small and Medium Enterprises of Pekalongan City in collaboration with the Faculty of Economics and Business, Pekalongan University conducted training activities aimed at fostering an entrepreneurial spirit and increasing sales of goods and services produced by MSMEs. The method used is entrepreneurship and marketing mix training for 60 (sixty) budding entrepreneurs in Pekalongan City.  The types of activities that will be carried out in this series of PKM activities include: (1) Identification and determination of target participants; (2) Identification of needs; (3) Implementation of training, and (4) Evaluation of activities. The results of the PKM implementation are the implementation of activities at the Dafam Hotel with 60 participants from novice entrepreneurs in Pekalongan City. The first day was filled with exposure to Pekalongan City Government policies that support entrepreneurship. The second day was filled with entrepreneurial motivation material, and the third day was the presentation of marketing mix material.
Peran Etika Bisnis dalam Peningkatan E-WOM, E-Trust dan E-Satisfaction untuk Meningkatkan Repurchase Intention Mahirun; Arih Jannati; Wenty Ayu Sunarjo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.8406

Abstract

This study aims to test and analyze the factors that influence repurchase intention involving the variables of electronic word of mouth (e-WOM), e-trust, and e-satisfaction. The object of this research is students in Indonesia who have made transactions in the shopee marketplace. Multiple linear regression is the analytical technique used to test the effect of independent variables on the dependent variable. After 203 samples were tested, it was found that e-satisfaction had a positive and significant impact. Meanwhile, e-WOM and e-trust has a positive and insignificant influence.
Co-Authors Mahirun Mahirun Titi Rahayu Prasetiani Tsamara Tsamara Wenty Ayu Sunarjo