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All Journal MEDIALOG: Jurnal Ilmu Komunikasi
Reza Oktavian
Akademi Televisi Indonesia (ATVI) Jakarta
Languange, Linguistic, Communication & Media Social Sciences

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Dramatisasi Tipe Shot pada Iklan Pond’s for Men Edisi The Oily Warrior Reza Oktavian
MEDIALOG: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2023): Medialog: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v6i2.3962

Abstract

ABSTRACT Commercial advertising films, or television commercials (TVC), are made as attractive as possible with the aim of attracting viewers. The element of dramatization in advertising is needed and is closely related to the type of shot used. This study analyzes the dramatization of Pond's for Men advertisements for The Oily Warrior Edition, a facial care product specifically for men. Qualitative research method by analyzing the type of shot used to create dramatic effects. The results of this study provide an understanding that choosing the right type of shot in a scene will create a visual dramatization effect, which is an effective marketing strategy to create advertising films that attract the attention of viewers. Keywords: Dramatization, Shot, Shot Types, Television Commercial
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