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PELATIHAN PENGELOLAAN KEUANGAN PADA UMKM DAPROS IBU UDOH DI DESA PONDOK KAHURU, KECAMATAN CIOMAS, KABUPATEN SERANG Rika Kartika; Raden Irna Afriani; Assyifa Assyifa; Flora Feby Albinarti; Anggi Nur Aisah; Raihan Alhaidar; Azkal Azkiya
Indonesian Collaboration Journal of Community Services Vol. 3 No. 3 (2023): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v3i3.128

Abstract

Each business unit must have financial transactions that must be recorded. Having neat financial records is a form of financial management. There are many uses of this financial management. One of them is to make it easier for business actors to take policies related to the continuity of the business they are running. Ms. Udoh's Dapros MSME had never previously had financial records, so the community service team was interested in providing education related to recording this financial management. The purpose of this community service activity is to provide education about the importance of financial management and provide direct financial recording training to the Dapros business owner, Mrs. Udoh. The method used in this community service is the counseling method which is carried out directly by visiting the Dapros production business Ibuu Udoh, which is located at Kampung Pancur, Pondok Kahuru Village, Ciomas District, Serang District. After being given education through counseling and financial management training, by practicing financial recording, the owner of the dapros business, namely Ms. Udoh, began to know about how to record finances so that Ms. Udoh could find out how much the sales of dapros were, accounts receivable of dapros, and could even determine profits in selling dapros through education calculating the cost of production to find out the selling price of a decent dapros unit
STRATEGI PEMASARAN DALAM DIGITALISASI UMKM UNTUK MENINGKATKAN OMSET PENJUALAN DI DESA PONDOK KAHURU Rika Kartika; Raden Irna Afriani; Gatot Hartoko; Ryan Pratama; Esti Safitri; Raihan Alhaidar
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.895

Abstract

In the MSME sector in Pondok Kahuru Village, the lack of product marketing strategies means low consumer purchasing power which causes low sales turnover. The aim of carrying out this community service activity is to provide education and assistance to MSMEs in product marketing strategies in order to increase consumer purchasing power, so that it can increase sales turnover.  The samples in this activity are Ms. Udoh's MSME dapros products. This method of implementing community service uses a descriptive observational method, followed by providing counseling, mentoring and seminars. In conclusion, through community service activities it can help increase consumer purchasing power because it expands wider market reach and can increase sales turnover.