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All Journal Syntax Idea Jurnal Informasi dan Teknologi
Jarot Sembodo Suroso
Bina Nusantara University
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT

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Pengaruh Mekanisme Gamifikasi Terhadap Brand Equity Melalui Brand Engagement (Studi Kasus: Jabodetabek) Daniel Nugraha; Jarot Sembodo Suroso
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jidt.v5i1.275

Abstract

Gamification is now a well-liked marketing strategy. Many businesses think that gamification has the potential to raise consumer engagement, brand awareness, and brand loyalty. Beyond the pervasive hype, there is currently a lack of empirical evidence that supports these beliefs. In this study, we investigated the connections between gamification, brand equity, and consumer brand engagement among GoClub Application users (N = 407). The findings revealed that all three types of brand engagement were positively correlated with achievement and social gamification features (emotional, cognitive, and social). Brand equity was additionally positively correlated with brand engagement. The findings suggest that gamification can enhance brand engagement and build brand awareness, and that it appears to be a successful brand management strategy.
Evaluation of Password Security Compliance Using Nist SP 800-63 Mohammad Ghifari Yusuf; Jarot Sembodo Suroso
Syntax Idea 2770-2776
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i6.3573

Abstract

This study aims to investigate password compliance within a web application used by 174 users, following NIST SP 800-63 guidelines. A questionnaire was employed to assess user password attributes aligned with NIST guidelines, using a binary scoring system for compliance. The research findings will unveil strengths and weaknesses in password policies and their implementation within the web application. As a result, the security compliance level of the web application is approximately 28.30%. Based on these findings, recommendations will be provided to enhance the web application’s security
Co-Authors Daniel Nugraha Mohammad Ghifari Yusuf