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All Journal Budimas : Jurnal Pengabdian Masyarakat Journal of Entrepreneur, Business and Management Journal of Studies in Academic, Humanities, Research, and Innovation
Eben Haezer Basran Patandean
Universitas Kristen Indonesia Paulus
Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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The Influence of Digital Marketing and Campus Image on Student Decisions to Choose to Study at UKI Paulus Makassar Eben Haezer Basran Patandean
Journal of Entrepreneur, Business and Management Vol 1, No 2 (2023): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v1i2.53

Abstract

This study aims to determine the effect of digital marketing media and campus image on students' decisions to continue their studies at UKI Paulus Makassar. The sample in this study was 100 first semester students who were continuing their studies at UKI Paulus Makassar. Data were analyzed using a quantitative approach using the SmartPLS application. Digital Marketing variable (X1) and campus image variable (X2) are independent variables in this study. The Student Decision Variable (Y) in choosing UKI Paulus as a place for them to continue their studies is the dependent variable in this research. From this study it is known that the use of digital marketing media (X1) has effect on students' decisions in choosing UKI Paulus as a place for them to continue their studies (Y). And, campus image (X2) has a positive and significant effect on student decisions (Y) in choosing UKI Paulus as a place for them to continue their studies. Based on the research results, the author suggests to the UKI Paulus Makassar campus to make more use of digital marketing as an alternative means of promotion to attract new students, in addition to continuing to improve the brand image of their campus in the eyes of prospective new students. Keywords:Digital Marketing, Brand Image, Consumer’s Decision, UKI Paulus  
Pelatihan dan Pengenalan Dasar-Dasar Komputer bagi Siswa Sekolah Dasar di Lingkungan Kelurahan Temmalebba Johannes Baptista Halik; Eben Haezer Basran Patandean; Litha Clara Wattilete; Astrianita Salim
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i1.13258

Abstract

Teknologi informasi dan komunikasi merupakan hal yang sangat penting untuk dapat kita gunakan, karena semakin maju perkemabangan maka teknologi informasi dan komunikasi juga semakin canggih di seluruh dunia khususnya di Indonesia. Tema pengabdian kegiatan adalah "Pelatihan Pengenalan Dasar-Dasar Komputer pada masa pandemi Covid-19 bagi siswa SD di desa Marannu." Kegiatan ini berlangsung dari 09 Februari 2024 hingga 15 Maret 2024. Tujuan dari kegiatan ini adalah agar anak-anak SD di Desa Marannu mampu menggunakan komputer seperti Microsoft Office, termasuk Microsoft Word dan Powerpoint, serta menggunakan internet. Perencanaan, pelaksanaan, dan evaluasi adalah langkah-langkah yang digunakan dalam pelaksanaan pengabdian ini. Tim pengabdian berhasil melakukan pelatihan dasar komputer dalam kegiatan ini. Ini ditunjukkan oleh semangat anak-anak untuk mengikuti kegiatan. Kegiatan ini menghasilkan siswa sekolah menghasilkan dari kegiatan pelatihan yang dilakukan.
Analysis Of The Marketing Mix On Consumer Purchasing Decisions At PO Primadona Makassar Eben Haezer Basran Patandean; Herna Sulle Tondon
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1412

Abstract

This study aims to empirically analyze and test the influence of the elements of the Service Marketing Mix (7Ps), which include Product, Price, Place, Promotion, People, Process, and Physical Evidence, on Consumer Purchasing Decisions at the Primadona bus company (PO Primadona) in Makassar. Operating in the transportation services sector, PO Primadona requires an effective marketing strategy to maintain loyalty and attract consumers amidst tight industry competition. This research employs a quantitative approach with a causal explanatory design. Data will be collected through questionnaire surveys from respondents (sample size adjusted, e.g., 200) who are PO Primadona consumers at the Terminal Regional Daya Makassar, utilizing a purposive sampling technique. Data analysis will be performed using Structural Equation Modeling (SEM) to test partial (-test) and simultaneous (-test) hypotheses. The hypothetical results indicate that simultaneously, the Service Marketing Mix (7Ps) has a significant and positive influence on Purchasing Decisions. Partially, the variables Product Quality (Service) (e.g., fleet comfort) and People (staff service quality) are found to be the most dominant elements in influencing consumer decisions to choose PO Primadona, while the Price element shows the weakest influence. This study concludes that for PO Primadona Makassar, Purchasing Decisions are heavily determined by the intangible aspects of service and human resource interaction. services. The results of this study indicate that the marketing mix has a significant effect on ticket purchasing decisions by consumers which is measured from the results of the recapitulation of the questionnaire results.
Co-Authors Astrianita Salim Herna Sulle Tondon Johannes Baptista Halik Litha Clara Wattilete