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All Journal Journal of Agriculture (JoA) Jurnal Ilmiah METHONOMI
Manaor Bismar Posman Nababan
Universitas Methodist Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Study of Productivity of Smallholder Oil Palm Plantations Based on Region in North Sumatera Province Indonesian Jones Simatupang; Manaor Bismar Posman Nababan; Aditia Erick Cantona Simatupang
Journal of Agriculture Vol. 5 No. 02 (2026): Call for Papers July 2026
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v5i02.8696

Abstract

This study aims to determine the differences in productivity and factors influencing the productivity of smallholder oil palm plantations in North Sumatera based on regionalization. Sampling was conducted using a multi-stage approach in three districts known to have the largest area of smallholder oil palm plantations in North Sumatera, representing the West Coast Highlands and West Coast regions. Each district is represented by one sub-district and two villages.  The total sample was 450 farmers from 75 samples representing each selected village. The analysis conducted involved the One Way ANOVA Test and the Tobit Regression Test. The results of the study indicate significant differences in the productivity of smallholder oil palm plantations in North Sumatera Province based on zoning, with productivity levels categorized as follows: West Coast > East Coast > Highlands. Simultaneously, all socio-economic factors have a significant effect on the productivity of smallholder oil palm plantations. Factors that significantly affect the productivity of smallholder oil palm plantations are labor, fertilizer, gender, and type of seed applied in all three regions. Factors of land area, farming experience, and access to credit apply in two regions (Highlands and West Coast). Farmer education factors apply only in one region (Highlands). Factors that do not affect the three regions are pesticides.
Comparative Analysis of Digital Marketing and Conventional Marketing of NPK Blue Fertilizer Income in PT. XTY Company Aditia Erick Cantona Simatupang; Reynaldi Adrian Ginting; Manaor Bismar Posman Nababan
Jurnal Ilmiah METHONOMI Vol. 12 No. 1 (2026): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol12No1.pp30-43

Abstract

Market demand for fertilizers in the agricultural and plantation sectors continues to rise each year, prompting companies to seek efficient marketing methods to reach these markets. The marketing methods for Blue NPK fertilizer implemented by PT. XTY company are digital marketing and conventional marketing. This research focuses on analyzing business feasibility, income share, income comparative, and income comparisons from the marketing of Blue NPK fertilizer. The research was conducted at PT. XTY company in Medan using purposive sampling. The data collected were secondary data, specifically marketing data on Blue NPK fertilizer, obtained through documentation techniques. The study employed quantitative methods, including business feasibility analysis, income share analysis, income comparative, and income comparison analysis using a t-test with Stata 17 software. This research indicates that the business feasibility value of conventional marketing is higher than digital marketing, the percentage of income share for conventional marketing is higher than digital marketing, the percentage of income comparative for conventional marketing is higher than digital marketing, and there is a significant comparison in income between digital and conventional marketing. This research recommends that the company continue to optimize conventional marketing as it is more profitable for the business.
Co-Authors Jones Simatupang Reynaldi Adrian Ginting Simatupang, Aditia Erick Cantona