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All Journal Bussman Journal : Indonesian Journal of Business and Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Abdimas Mahakam Profixa: International Journal of Economic and Business Research
Camelia Rizki Agrina
Universitas Padjadjaran
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENERAPAN METODE SIX SIGMA PADA PABRIK TEH CIATER PTPN VIII BANDUNG Camelia Rizki Agrina
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.176

Abstract

Indonesia is among the 5 largest tea exporting countries in the world, the other 5 countries are India, China, Sri Lanka and Kenya. This makes Indonesia must produce quality tea in order to compete with other countries. One of the companies engaged in the plantation business is PT Perkebunan Nusantara VIII (PTPN VIII). PTPN VIII has several tea plantations spread across West Java and Banten areas. One of the tea plantations managed by PTPN VIII is the Ciater Tea Factory. In carrying out its production process, the Ciater Tea Factory produces defective products that are rejected by the head office. This research is aimed at applying the Six Sigma method to the tea production process at the Ciater tea factory to reduce the defect rate of tea products. The research was conducted using the DMAIC method, identified Critical To Quality (CTQ), calculated DPMO and sigma values, outlined the factors causing defects, provided improvement proposals and improved documentation. The results of this study obtained a sigma value of 4.01 with a DPMO value of 6,054.50 and a cost reduction of Rp. 180,074,340 after process improvements. This shows that the Six Sigma method can effectively reduce the level of product defects that occur in the Ciater Tea Factory.
WORKING CAPITAL MANAGEMENT OF PT PERKEBUNAN NUSANTARA VIII Camelia Rizki Agrina
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.177

Abstract

PT Perkebunan Nusantara is a state-owned company in the agriculture sector. The main commodities that managed by PTPN VIII are Tea, Palm Oil, and Rubber. PTPN VIII current condition is showing the decreasing in current ratio. This indicates that The Company does not manage their working capital optimally. The aim of this research is to give an optimal working capital management and also working capital financing strategy for the Company. Managing current assets (inventory and account receivable) and current liabilities (account payable) are present in this research. Inventory managed by finding the optimal level of inventory and suggest the selling policies for The Company. Account receivable management that used in this research is relaxing the credit standard and account payable management to get the optimal credit terms from the supplier without damaging credit rating. The management of current asset and current liabilities positively impact to Cash Conversion Cycle (CCC). The result of this research shows that conservative financing strategy will result in the less expensive cost compared with aggressive financing strategy.
Analisis Kanvas Model Bisnis Unit Usaha Damar Segaran Gallery Desty Kirana; Camelia Rizki Agrina
Jurnal Abdimas Mahakam Vol. 8 No. 02 (2024): Juli
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v8i02.2913

Abstract

Desa Sukomulyo menghadapi berbagai tantangan dalam pengembangan dan pengelolaan usaha, meskipun desa ini memiliki potensi bisnis yang besar. Pendampingan dan pelatihan menggunakan Kanvas Bisnis Model akan membantu memaksimalkan peran Damar Segaran sebagai unit usaha dari BUMDesa di Desa Sukomulyo sebagai marketplace untuk dapat meningkatkan efisiensi operasional, dan meningkatkan daya saing produk UMKM di pasar. Pendampingan dan pelatihan dilakukan untuk mengoptimalkan peran Damar Segaran, unit usaha BUMDesa di Desa Sukomulyo, sebagai lokapasar. Analisis Kanvas Model Bisnis digunakan untuk memetakan proses bisnis, mengidentifikasi kelemahan, dan menyarankan strategi pengembangan. Kegiatan pendampingan dan pelatihan di Desa Sukomulyo dilaksanakan pada bulan Juli 2023 dengan target peserta adalah para perangkat Desa Sukomulyo, Pengelola BUMDesa Sukomulyo, Pegiat UMKM dan juga para Kelompok Sadar Wisata (Pokdarwis) di Desa Sukomulyo. Diharapkan hasil analisis ini dapat membantu BUMDesa dalam memahami proses bisnis, meningkatkan kinerja, dan mencapai tujuan pengembangan. Melalui pendekatan ini, BUMDesa diharapkan dapat mengatasi tantangan dan memanfaatkan peluang untuk memperkuat ekonomi lokal di era digital. Strategi yang diusulkan, seperti perluasan pemasaran, kemitraan yang lebih kuat, peningkatan kualitas produk, pengembangan produk baru, program loyalitas pelanggan, dan optimasi biaya, dapat menjadi panduan bagi BUMDesa dalam menghadapi dinamika pasar dan meningkatkan daya saing.
From Product Quality to Green Credibility: A Bibliometric Review of Quality Management and Green Marketing Desty Hapsari Kirana; Camelia Rizki Agrina
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/t4cc5p86

Abstract

This study examines the evolution of research at the intersection of quality management and green marketing, focusing on the shift from product quality toward green credibility. A bibliometric review analyzed 103 Scopus-indexed journal articles and reviews published between 2015 and 2026. Performance analysis and science mapping identified publication trends, influential sources, major themes, and conceptual relationships among quality and green marketing constructs. VOSviewer was used to analyze keyword co-occurrence and collaboration networks. The findings reveal increasing scholarly attention in recent years and identify four major clusters: quality management, sustainability, and greenwashing; green consumer behavior and sustainable consumption; green marketing, perceived quality, and market outcomes; and green perceived quality, trust, and credibility. Green marketing emerged as the central concept, while product quality, perceived quality, green perceived quality, green trust, and greenwashing connected operational quality with market-oriented sustainability. The findings indicate a shift from functional and product-level quality toward the credibility, trustworthiness, and consistency of environmental claims with organizational practices. This study contributes by integrating quality management and green marketing perspectives and positioning quality as a foundation for credible environmental positioning. Future research should examine how quality systems, certification, traceability, and environmental performance influence green credibility and sustainable market outcomes.
Perumusan Strategi Pemasaran Digital Berbasis Perencanaan Konten Media Sosial untuk Meningkatkan Brand Awareness UMKM Fashion Lokal di Tengah Kompetisi Impor Thrift (Studi Kasus mya.thelabel) Bona Josua Marpaung; Camelia Rizki Agrina
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3016

Abstract

Persaingan antara UMKM fashion lokal dan produk impor pakaian thrift semakin ketat, terutama melalui kanal digital yang menawarkan harga rendah dan jangkauan pasar luas. Kondisi tersebut menjadi tantangan bagi mya.thelabel yang memiliki keunggulan pada kualitas produk dan identitas merek, tetapi masih menghadapi rendahnya brand awareness. Penelitian ini bertujuan untuk menganalisis kondisi pemasaran digital dan tingkat brand awareness mya.thelabel serta merumuskan strategi pemasaran digital yang dapat meningkatkan brand awareness dalam menghadapi kompetisi produk impor pakaian thrift. Penelitian menggunakan pendekatan deskriptif dengan pengumpulan data melalui wawancara, observasi, dan kuesioner terhadap 104 responden perempuan berusia 20–30 tahun. Analisis dilakukan menggunakan brand awareness, SWOT, IFE, EFE, dan QSPM. Hasil penelitian menunjukkan bahwa rata-rata tingkat brand awareness berada pada skor 2,79 dengan posisi dominan pada kategori Unaware of Brand. Hasil analisis IFE memperoleh skor 1,63, sedangkan EFE sebesar 3,15. Berdasarkan QSPM, strategi prioritas adalah WO1 berupa penyusunan content calendar dengan nilai Total Attractiveness Score (TAS) sebesar 6,86. Strategi tersebut diintegrasikan dengan optimalisasi konten organik berbasis Wear the Joy, kolaborasi KOL dan iklan digital tertarget, diferensiasi kualitas produk lokal, serta penguatan komunikasi value proposition. Implementasi strategi diwujudkan melalui lima content pillar dan content calendar selama delapan minggu pada Instagram dan TikTok. Penelitian ini menunjukkan bahwa peningkatan brand awareness mya.thelabel lebih tepat diarahkan pada penguatan konsistensi, jangkauan, dan integrasi komunikasi digital daripada perubahan fundamental pada produk maupun harga.
Co-Authors Bona Josua Marpaung Desty Hapsari Kirana Desty Kirana