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All Journal Bussman Journal : Indonesian Journal of Business and Management Journal of Ekonomics, Finance, and Management Studies
Camelia Rizki Agrina
Universitas Padjadjaran
Religion Economics, Econometrics & Finance

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PENERAPAN METODE SIX SIGMA PADA PABRIK TEH CIATER PTPN VIII BANDUNG Camelia Rizki Agrina
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.176

Abstract

Indonesia is among the 5 largest tea exporting countries in the world, the other 5 countries are India, China, Sri Lanka and Kenya. This makes Indonesia must produce quality tea in order to compete with other countries. One of the companies engaged in the plantation business is PT Perkebunan Nusantara VIII (PTPN VIII). PTPN VIII has several tea plantations spread across West Java and Banten areas. One of the tea plantations managed by PTPN VIII is the Ciater Tea Factory. In carrying out its production process, the Ciater Tea Factory produces defective products that are rejected by the head office. This research is aimed at applying the Six Sigma method to the tea production process at the Ciater tea factory to reduce the defect rate of tea products. The research was conducted using the DMAIC method, identified Critical To Quality (CTQ), calculated DPMO and sigma values, outlined the factors causing defects, provided improvement proposals and improved documentation. The results of this study obtained a sigma value of 4.01 with a DPMO value of 6,054.50 and a cost reduction of Rp. 180,074,340 after process improvements. This shows that the Six Sigma method can effectively reduce the level of product defects that occur in the Ciater Tea Factory.
WORKING CAPITAL MANAGEMENT OF PT PERKEBUNAN NUSANTARA VIII Camelia Rizki Agrina
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.177

Abstract

PT Perkebunan Nusantara is a state-owned company in the agriculture sector. The main commodities that managed by PTPN VIII are Tea, Palm Oil, and Rubber. PTPN VIII current condition is showing the decreasing in current ratio. This indicates that The Company does not manage their working capital optimally. The aim of this research is to give an optimal working capital management and also working capital financing strategy for the Company. Managing current assets (inventory and account receivable) and current liabilities (account payable) are present in this research. Inventory managed by finding the optimal level of inventory and suggest the selling policies for The Company. Account receivable management that used in this research is relaxing the credit standard and account payable management to get the optimal credit terms from the supplier without damaging credit rating. The management of current asset and current liabilities positively impact to Cash Conversion Cycle (CCC). The result of this research shows that conservative financing strategy will result in the less expensive cost compared with aggressive financing strategy.
Proyek Pemasaran Digital untuk Meningkatkan Brand Awareness dan Brand Loyalty Melalui Optimasi Social Media dan Email Marketing pada Titik Awal Kopitiam Jatinangor di Kabupaten Sumedang Agnees Velicia Pardede; Muhammad Ramadhani; Camelia Rizki Agrina
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8985

Abstract

Titik Awal Kopitiam Jatinangor is an MSME in the culinary sector that has not yet fully optimized its digital marketing strategy. The main issues faced include low brand awareness and brand loyalty due to an unstructured and impersonal approach to social media and membership programs. This project aims to improve brand awareness and brand loyalty through the optimization of social media (Instagram and TikTok) and the implementation of email marketing based on Customer Relationship Management (CRM). The methods used include rebranding, developing a content marketing strategy through content pillars and a content calendar, and customer segmentation for more relevant email campaigns. The project showed significant performance improvements: Instagram followers increased by 4.33%, reach grew by 223%, and impressions rose by 84%. TikTok recorded a 70.76% increase in followers, 7,615% in reach, 4,470% in views, and 119.44% in likes. Email marketing achieved an open rate of 36.8% and a delivery rate of 97.7%. The membership repeat purchase rate also increased from 17.18% to 22.39%. These results demonstrate that the integration of social media and CRM-based email marketing is effective in enhancing brand awareness and brand loyalty. This project also contributes theoretically to the development of digital marketing strategies for MSMEs, particularly in the coffee shop sector.
Co-Authors Agnees Velicia Pardede Muhammad Ramadhani