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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura JURNAL MANAJEMEN BISNIS Kontigensi: Jurnal Ilmiah Manajemen
Endy Gunanto Marsasi
Fakultas Bisnis dan Ekonomika, Universitas Islam Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Influence of Information Quality and Perceived Value on Purchase Intention of Game shop E-commerce in Generation Z Based on Framing Theory Gusti Muhammad Farhan; Endy Gunanto Marsasi
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 3: July - September 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i3.21160

Abstract

Indonesia's gaming sector is expanding quickly in this day and age, which has an effect on the country's digital market economy. One aspect of Indonesia's expanding gaming sector is online game shops. The purpose of this study was to determine the effect of information quality, social psychological distance, perceived value, and trust on Generation Z customers' purchase intentions in game shop e-commerce. This study uses a quantitative approach by distributing questionnaires. With 260 samples overall, non-probability sampling is the approach used. Structural Equation Modeling (SEM) utilizing AMOS 26 Graphics software is the analytical technique used. The overall conclusions of the study are that social psychological distance has a positive, significant impact on trust and also acts as a mediator between the effects of information quality and trust. Information quality has a significant positive impact on social psychological distance. Information quality influences perceived trust and value in a significant positive way. Identified purchase intention is positively and significantly influenced by trust and perceived value. Trust and perceived value also act as mediators between information quality and purchase intention. The benefits of this research is reported managers of game shop e-commerce companies must increase the development of companies that distribute information with a high level of information quality. In addition, trust in customers and purchase intention impacted readily by the social psychological distance between business people and consumers and how much value consumers feel for the goods and services played by business people.
The Influence of Social Media Marketing and Self-Concept on Brand Loyalty by Applying the Flow Experience Theory in Islamic-Based Online Course Aldy Maulana Ibrahim; Endy Gunanto Marsasi
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.603

Abstract

This research investigates the correlation between social media marketing and self-concept on brand awareness, brand image, and brand loyalty among Generation Y and Z in the Muslim Creator Class, an online course that creates content based on Islamic values. The research employs a quantitative approach with convenience sampling, resulting in 290 samples. Structural Equation Modeling (SEM) analysis was carried out with the assistance of AMOS 26 Graphics software. The main findings reveal that social media marketing significantly correlates with brand awareness, brand image, and brand loyalty. A novel discovery in this research shows that social media marketing is significantly positively related to self-concept. Brand awareness has a significant positive association with brand loyalty, while self-concept does not significantly influence brand image, and brand image has a significant negative impact on brand loyalty. The implications of this research are relevant for companies like Muslim Creator Class to strategically utilize positive and value-aligned social media marketing to target Generation Y and Z, presenting inspirational, educational content that aligns with Islamic values.
Application of technology acceptance model (TAM) through the concept of Perceived Usefulness in the BRIguna Digital marketing program Sonia Anuar Sonia; Endy Gunanto Marsasi
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.387

Abstract

Researchers examined a company engaged in banking that generally provides service products where this company does several services to market its products. This study aims to evaluate the services provided through marketing media companies use in Mobile Banking, namely BRIguna Digital, to make it easier for product users to carry out activities online. This study used descriptive qualitative research methods and data collection through observation, in-depth interviews, company secondary data, and documentation collection. This research evaluates marketing services used through the BRIMO application to facilitate the systems and services provided to customers to minimize the failure of online transactions so that BRIMO users are increasingly spreading, especially in the BRIguna Digital program, which is not widely known. This evaluation is carried out to improve the existing system and introduce BRIMO, especially in the digital BRIguna program, so that it is better known and has many users. The evaluation of this program uses the theory of the Technology Acceptance Model with the concept of Perceived Usefulness which will be implemented to support the PT. Bank Rakyat Indonesia in evaluating the BRIguna Digital program
Co-Authors Aldy Maulana Ibrahim Gusti Muhammad Farhan Sonia Anuar Sonia