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All Journal Enrichment : Journal of Management
Sari Wiyanti
Universitas Pancasakti, Indonesia
Economics, Econometrics & Finance

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The role green marketing and product knowledge in strengthening consumer purchasing decisions for compost fertilizer at Tegal District Sari Wiyanti; Muhammad siddik Erdi Wicaksana
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1533

Abstract

This study aims to analyze the extent of the influence of green marketing and product knowledge in influencing the purchase decision of compost fertilizer from Dinas Lingkungan Hidup (DLH) of Tegal Regency. This research method uses a non probability sampling technique with incidental sampling method, the sample used was 100 respondents. The analysis technique used is Multiple Regression Analysis and t test, F test and coefficient of determination. The results of the study based on the t test obtained by Green Marketing on purchasing decisions, the tcount value is 8.290, which means tcount> ttable, namely 8.290> 1.661 with a sig value. 0.000 <0.05 means H1 is accepted. Product Knowledge on purchasing decisions obtained a tcount value of 5,288 which means tcount> ttable, namely 5,288> 1.661 with a sig value. 0.000 <0.05 means H3 is accepted. The results of the F test obtained an Fcount value of 114.927, meaning that Fcount> Ftabel or 114.927> 2.689 with a sign value of 0.000 <0.05, which means H3 is accepted. Green Marketing and Product Knowledge have a positive and distributed effect simultaneously on consumer purchasing decisions for compost fertilizer from the Dinas Lingkungan Hidup (DLH) Tegal Regency.
Kenaf production is highly competitive through location, maximize capacity and post-plant corn land layout Sari Wiyanti; Imam Santoso
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1620

Abstract

This research was a trial of Kenaf plant production in Suradadi Village, Tegal Regency. Kenaf trees will be processed into fiber which is used as raw material for industries such as paper, textiles, bags, carpets, automotive basic materials and other goods. The problem of this research is the production of highly competitive Kenaf plants in Suradadi village, Tegal Regency by using location, maximizing the capacity of the media used for corn plantations and layout. This type of research method is Research and Development, Longitudinal R&D research and quantitative research. For quantitative research, data is obtained from survey results. The sampling method is non-probability sampling, and the sampling technique is purposive sampling. The data was then subjected to SWOT analysis and multiple linear regression analysis and hypothesis testing. The results of this research calculating the weights in the SWOT analysis obtained values ​​for internal factors (8.01; 2.15) and external factors (49.43; 6.95). The results of the t test on the Location variable obtained a value of 1.992>1.703 and a significant value of 0.049 <0.05 = H1 was accepted; Capacity 2.675 > 1.703 = H2 is accepted and the significant value is 0.016 < 0.05; Layout 3.055 > 1.703 and significant value 0.0049 < 0.05 = H3 is accepted. The F test obtained 7.086 > 0.743 and a significant value of 0.001 < 0.05 = H4 was accepted. Conclusion: The results of the t test and F test for the Location, Capacity and Layout variables have a partial and simultaneous effect on Competitiveness.
Co-Authors Imam Santoso Muhammad siddik Erdi Wicaksana