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All Journal Enrichment : Journal of Management Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Nurita Andriani
Universitas Trunojoyo Madura, Bangkalan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Consumer perceptions and purchase intention of healthy food products based on promotions and consumer knowledge Mohammad Haidar Ali; Nurita Andriani; Muhammad Syarif
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1549

Abstract

This study aims to compare the effectiveness of framing advertising messages in influencing consumer perceptions which are strengthened by consumer knowledge. It also aims to analyze the effect of advertising on consumer perceptions which are strengthened by consumer knowledge, and its effect on buying interest in healthy food products. This study employed experimental and correlational methods of quantitative approach. The number of respondents in this study amounted to 192 respondents. Collecting research data using observation, interviews, and questionnaires. Data analysis used Independent Sample T-Test, Two Way Anova, Moderated Regression Analysis, and Simple Linear Regression. The results revealed that advertisements with negative message framing are more effective in influencing the perceptions of Trensains High School Students. Negative message framing was more effective for Trensains High School Students with a high level of knowledge about healthy food products, while positive message framing is more effectively used on Trensains High School Students with low knowledge level about healthy food products. Advertising affects the perception of Trensains High School Students on healthy food products. Consumer knowledge strengthens the effect of advertising on the perceptions of Trensains High School Students in healthy food products. Trensains High School Students’ perceptions of healthy food products affect students' purchase intention in healthy food products.
The Influence of Strategic Planning and Digital Leadership on Organizational Performance in the Digital Era (Case Study: Sumenep Communications and Information Service) Qorisyatul Arika; Uswatun Hasanah; Nurita Andriani
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.726

Abstract

Digital transformation has become a strategic necessity in improving the quality of governance. This study aims to analyze the influence of Strategic Planning and Digital Leadership on Organizational Performance at the Sumenep Regency Communication and Information Service. The type of research used is quantitative with an associative approach. The population in this study were all 60 employees of the Sumenep Communication and Information Service, who were also used as samples. Primary data were collected through questionnaires and Data analysis tests consist of Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test and T Test (partial test), F Test (simultaneous test) and Determination Coefficient Test (R2). The analysis technique in this research uses the Multiple Linear Regression Test. The results of the study indicate that (1) Strategic Planning has a positive and significant effect on Organizational Performance; (2) Digital Leadership has a positive and significant effect on Organizational Performance; and (3) Strategic Planning and Digital Leadership simultaneously have a significant effect on Organizational Performance. The coefficient of determination shows that both independent variables contribute 67.9% to Organizational Performance, while the rest is influenced by other factors outside this study. These findings confirm that the success of local government digital transformation is highly dependent on careful planning and effective digital leadership.
The Influence of Strategic Planning and Digital Leadership on Organizational Performance in the Digital Era (Case Study: Sumenep Communications and Information Service) Qorisyatul Arika; Uswatun Hasanah; Nurita Andriani
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.726

Abstract

Digital transformation has become a strategic necessity in improving the quality of governance. This study aims to analyze the influence of Strategic Planning and Digital Leadership on Organizational Performance at the Sumenep Regency Communication and Information Service. The type of research used is quantitative with an associative approach. The population in this study were all 60 employees of the Sumenep Communication and Information Service, who were also used as samples. Primary data were collected through questionnaires and Data analysis tests consist of Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test and T Test (partial test), F Test (simultaneous test) and Determination Coefficient Test (R2). The analysis technique in this research uses the Multiple Linear Regression Test. The results of the study indicate that (1) Strategic Planning has a positive and significant effect on Organizational Performance; (2) Digital Leadership has a positive and significant effect on Organizational Performance; and (3) Strategic Planning and Digital Leadership simultaneously have a significant effect on Organizational Performance. The coefficient of determination shows that both independent variables contribute 67.9% to Organizational Performance, while the rest is influenced by other factors outside this study. These findings confirm that the success of local government digital transformation is highly dependent on careful planning and effective digital leadership.
Co-Authors Ali, Mohammad Haidar Muhammad Syarif Qorisyatul Arika Uswatun Hasanah