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All Journal Enrichment : Journal of Management
Bambang Purwoko
University of W.R. Supratman Surabaya, Indonesia
Economics, Econometrics & Finance

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Do eco-friendly attributes of diarrhoea medicines matter? Its influence on green purchase intention Wiwik Prihartanti; Bambang Purwoko; Erlyna Hidyantari; Hardiono Hardiono; Agus Rahmanto
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1573

Abstract

The purpose of this study is to analysis the effect of environmental concern, environmental attitude and environmental knowledge on green purchase intention of environmentally friendly herbal medicines. The variables of this study include environmental knowledge, environmental concern and environmental attitude which are called independent variables, while the dependent variable is green purchase intention. Data analysis using Multiple Linear Regression with PLS software. The data sources in this study are primary data and secondary data, where primary data uses a questionnaire method data collection method distributed online and the sample totalled 91. This study produces findings that green purchase intention of environmentally friendly herbal medicines is influenced by environmental concern, environmental attitude and environmental knowledge
Co-Authors Agus Rahmanto Erlyna Hidyantari Hardiono Hardiono Prihartanti, Wiwik