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All Journal Enrichment : Journal of Management Jurnal Sains Terapan Pariwisata
Moch Nur Efendi
Institut Pariwisata dan Bisnis Internasional, Indonesia
Humanities Economics, Econometrics & Finance Education Library & Information Science Public Health Social Sciences Veterinary Other

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Student decisions in choosing hospitality study program at IPB International Ni Putu Ayuning Permatasari; I Wayan Eka Mahendra; Moch Nur Efendi; I Nengah Dasi Astawa
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1593

Abstract

This study aims to determine how much influence the college image, job opportunities, and education costs have on the decision to choose a hospitality study program and strategies that can be suggested to support the decision to choose a hospitality study program at IPB International. The population in this study were students of the IPB International Hospitality Diploma III Study Program batch 2020, 2021, 2022. The sample was determined using simple random sampling technique, with a total of 213 respondents. The data collection technique of this study used interviews, documentation, and questionnaires. analyzed using multiple linear regression analysis. University image, job opportunities, and tuition fees together have a positive and significant effect on the decision making of new students in choosing a hospitality study program at IPB International. The influence of each variable on student decisions in choosing the Diploma III Hospitality study program is the highest is the image of the university by 61.2%, job opportunities by 43.6% and the lowest is the cost of education by 23.4%. Judging from the magnitude of the influence of each variable, the recommended strategy is to maintain a good image by increasing the accreditation of study programs, and maintaining the quality of lecturers, lecture programs, and facilities. This research can provide information and knowledge about the influence of college image, job opportunities, and education costs on student decision making in choosing a hospitality study program at IPB International.
Paon Bali: A Culinary and Local Cultural Education Facility base on Community-Based Tourism Moch Nur Efendi
Jurnal Sains Terapan Pariwisata Vol. 11 No. 2 (2026): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v11i2.672

Abstract

The research aim to determine the appeal of Paon Bali in cooking class activities, especially in introducing traditional Balinese food in terms of ingredients, cooking techniques, and moral values.The research uses descriptive qualitative methodology. This study used a qualitative descriptive method, collecting data through in-depth interviews with two experts to explain the layout of Paon Bali and religious matters. To complete the data of 30 respondents from internal students, guests from outside the campus, and guests from abroad (Tiongkok, South Korea and Malaysia) assisted in evaluating the cooking class activities at Paon Bali. Observations were conducted at each activity at Paon Bali, and documentation was obtained from several books and article on Balinese culture. The findings highlight that the cooking class learning at Paon Bali is very helpful in preserving Balinese culture in the field of traditional culinary arts.
Co-Authors I Nengah Dasi Astawa I Wayan Eka Mahendra Ni Putu Ayuning Permatasari