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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Nusantara Berbakti
Nur Syamsiyah
Institut Agama Islam Negeri Metro, Lampung
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Promosi Produk Komunitas di Kampung Peng_Angguran Kota Metro Nur Syamsiyah; Arinta Rahma Sari; Dwi Setiawati; Lisa Cahya Indriani
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i2.2076

Abstract

This training aims to help MSME actors to take advantage of social media and marketplaces to be used as a digital-based marketing strategy that is easy to use. The location of the service is in Kampung Peng_angguran, Yosodadi Village, RT 27, 28, 29, and RW 11, East Metro District, Metro Lampung City. The service method used is training in creating interesting content on social media, namely on Facebook and Instagram and creating an account on the marketplace. The results obtained in this training are increasing understanding in using and utilizing social media and marketplaces for commercial activities, namely product marketing easily and quickly
Strategi Pengemasan dan Pemasaran untuk Meningkatkan Penjualan Produk Kelompok Usaha Bersama (KUBE) Nur Syamsiyah
Jurnal Nusantara Berbakti Vol. 2 No. 1 (2024): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i1.196

Abstract

The Joint Business Group (KUBE) is one of the government's efforts to alleviate poverty by providing assistance to KUBE members to develop businesses in groups. The purpose of this service is to provide KUBE members with an understanding of packaging and marketing strategies so that KUBE can progress and prosper its members. The implementation method is carried out through coordination with village/pekon officials to move the location and time of service. Furthermore, community service activities were carried out at KUBE Tunas Mandiri Pekon Pasir Carving, Pagelaran District, Pringsewu, Lampung with requests for direct materials/ lectures and practice. The result of this activity is that participants gain knowledge related to product packaging and also marketing by utilizing market places and social media.
Co-Authors Arinta Rahma Sari Dwi Setiawati Lisa Cahya Indriani