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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Nusantara Berbakti
Nur Syamsiyah
Institut Agama Islam Negeri Metro, Lampung
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Journal : Jurnal Nusantara Berbakti

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Strategi Pengemasan dan Pemasaran untuk Meningkatkan Penjualan Produk Kelompok Usaha Bersama (KUBE) Nur Syamsiyah
Jurnal Nusantara Berbakti Vol. 2 No. 1 (2024): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i1.196

Abstract

The Joint Business Group (KUBE) is one of the government's efforts to alleviate poverty by providing assistance to KUBE members to develop businesses in groups. The purpose of this service is to provide KUBE members with an understanding of packaging and marketing strategies so that KUBE can progress and prosper its members. The implementation method is carried out through coordination with village/pekon officials to move the location and time of service. Furthermore, community service activities were carried out at KUBE Tunas Mandiri Pekon Pasir Carving, Pagelaran District, Pringsewu, Lampung with requests for direct materials/ lectures and practice. The result of this activity is that participants gain knowledge related to product packaging and also marketing by utilizing market places and social media.
Co-Authors Arinta Rahma Sari Dwi Setiawati Lisa Cahya Indriani