Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE
Friend Zakharia
Politeknik Negeri Kupang
Arts Decision Sciences, Operations Research & Management Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KEBERAGAMAN MENU TERHADAP KEPUASAN KONSUMEN PADA HOTEL ASTON KUPANG Friend Zakharia
TOURISM: Jurnal Travel, Hospitality, Culture, Destination, and MICE Vol 6 No 2 (2023): Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE
Publisher : Jurusan Pariwisata Politeknik Negeri Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32511/tourism.v6i2.1134

Abstract

Hotel Aston Kupang is a four-star hotel with 179 rooms on 18 floors that is responsible for all the quality of services offered including menu diversity that makes guests satisfied. In this study using descriptive statistical research methods and inferential statistics with 80 respondents by determining the number of samples using simple random sampling techniques. Data collection techniques using questionnaires, observations, irregular interviews and literature studies. This research uses data analysis techniques including: validity test, reliability test, simple linear regression test and the coefficient of determination. Based on simple linear regression analysis, the t value of 4.189 is more than t table 1.679, indicating that menu diversity has an effect on consumer satisfaction. The coefficient results obtained r squared value of 0.34 which means the effect of menu diversity on customer satisfaction at the Aston Kupang hotel is 34%.
Co-Authors Fahri Adiputra Pasifikus Meko