Abdul Kholiq
Program Studi Pendididkan Ekonomi, Fakultas Pendidikan Ilmu Sosial dan Humaniora, Institut Keguruan dan Ilmu Pengetahuan Muhammadiyah Maumere

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Pengaruh Potongan Harga Belanja Online Terhadap Keputusan Pembelian di Kalangan Mahasiswa IKIP Muhammadiyah Maumere Nur Chotimah; Mariana Febriyanti; Abdul Kholiq
JOURNAL SCIENTIFIC OF MANDALIKA (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 4 No. 8 (2023): Agustus
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol4iss8pp127-132

Abstract

“Pengaruh Potongan Harga Belanja Online Terhadap Keputusan Pembelian di Kalangan Mahasiswa IKIP Muhammadiyah Maumere”.Skripsi. Maumere: Fakultas Pendidikan Ilmu Sosial Dan Humaniora. IKIP Muhammadiyah Maumere, 2022. Mahasiswa dan internet dalam penggunaannya tidak dapat terpisahkan, partisipasi mahasiswa dalam penggunaan internet untuk belanja. Belanja secara online dapat memberikan beragam kemudahan bagi konsumen yakni mahasiswa. Mahasiswa merasa senang dan sangat tergiur dengan potongan harga yang mereka dapatkan karena bisa menghemat biaya, barang bisa langsung diantar ke rumah, pembayaran dilakukan secara transfer dan harga lebih terjangka. Dalam meningkatkan keputusan pembelian konsumen khususnya mahasiswa IKIP Muhammadiyah Maumere maka produsen hendaknya menghasilkan produk dan memberikan potongan harga yang dapat memenuhi kebutuhan, keinginan serta menarik perhatian konsumen. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh potongan harga belanja online terhadap keputusan pembelian di kalangan mahasiswa IKIP Muhammadiyah Maumere.Penelitian ini dilaksanakan di kampus IKIP Muhammadiyah Maumere. Populasi penelitian ini berjumlah 84 mahasiswa. Sampel penelitian sebanyak 45 mahasiswa. Teknik analisis data menggunakan analisis regresi linear sederhana. Pengujian data menggunakan uji validitas, uji reliabilitas, uji normalitas dan uji koefisien determinasi dengan menggunakan program SPSS versi 23. Hasil penelitian menunjukan potongan harga berpengaruh positif dan signifikan terhadap keputusan pembelian sebesar 33,2% dan sisanya 66,8% dipengaruhi oleh faktor lain yang tidak diletiti dalam penelitian ini. Kata kunci: potongan harga, keputusan pembelian.
IMPLEMENTASI PENGELOLAAN ANGGARAN PENDAPATAN DAN BELANJA DESA (APBDes) TAHUN 2021 DI DESA KOJA DOI KECAMATAN ALOK TIMUR KABUPATEN SIKKA Nasrullah; Abdul Kholiq; Nurdin H Abd Rahman
JOURNAL SCIENTIFIC OF MANDALIKA (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 4 No. 7 (2023): Juli
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol4iss7pp103-107

Abstract

The research aims to describe: 1) The implementation of community empowerment through the development of a Tourism Village in Koja Doi Village, East Alok District, Sikka Regency, 2) The form of community empowerment through the development of a Tourism Village in Koja Doi Village, East Alok District, Sikka Regency, 3) The results of community empowerment in Koja Doi through the development of Tourism Villages in Koja Doi Village, East Alok District, Sikka Regency. This research is a qualitative research. The subjects of this study were the Koja Doi Village Government, the Tourism Awareness Group, and the Koja Doi Village community. Data collection techniques were carried out through interviews, observation and documentation. Data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of the study revealed that 1) Community empowerment through the development of Tourism Villages was carried out through three stages, namely the awareness stage, the ability transformation stage and the intellectual ability improvement stage. 2) The form of community empowerment through the development of Tourism Villages has involved many local communities in improving community skills and independence, including tourism awareness counseling, tourism village management training, SOP training, scouting, entrepreneurship, catering service training. 3) The results of community empowerment through the development of the Koja Doi Tourism Village in the Koja Doi Village are increasing community skills and independence, developing the management of the Koja Doi Tourism Village, and maximizing natural and cultural resources. The increase in community skills and independence can be seen from the formation of tourism catering work groups, and guide groups from the community who have attended various kinds of training so that they acquire and improve skills and additional income.