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All Journal Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Riset Manajemen
Filippo Defitra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Perbandingan Strategi Competitive Analysis antara PT Gudang Garam dan HM Sampoerna Menggunakan Metode Analisis Porter’s Five Forces : Perbandingan Strategi Competitive Analysis antara PT Gudang Garam dan HM Sampoerna Alberto Yosef; Nicola Firmani; Valencia Cicilia; Filippo Defitra
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 2 No 2 (2023): Volume 2 Nomor 2 Juli 2023
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2023.2.2.843

Abstract

PT Gudang Garam Tbk adalah organisasi pembuat rokok ternama dari Indonesia. Organisasi ini didirikan pada tanggal 26 Juni 1958 oleh Suryo Winowidjojo, yang merupakan cikal bakal dalam pengembangan rokok kretek. Suryo Winowidjojo adalah spesialis keuangan Indonesia yang merupakan pelopor di balik Gudang Garam, salah satu produsen rokok terbesar di Indonesia. PT HM Sampoerna Tbk adalah salah satu organisasi rokok utama di Indonesia dengan kantor perakitan dan tempat kerja kesepakatan di berbagai kabupaten di Indonesia. Berdasarkan dua perusahaan tersbut kami ingin menganalisis serta membandingkan untuk mengetahui manakah perusahaan yang lebih baik ataukah seimbang. Kami melakukan competitive analysis 2 perusahaan ini dengan menggunakan metode 5 forces analisis.
Perbandingan Strategi Competitive Analysis Antara PT Gudang Garam Dan HM Sampoerna Menggunakan Metode Analisis Porter’s Five Forces Nicola Firmani; Alberto Yosef; Valencia Cicilia; Filippo Defitra
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.595

Abstract

The purpose of this study is to compare the competitive analysis strategies of PT Gudang Garam and HM Sampoerna using Porter's Five Forces analysis method. Porter's Five Forces is a framework for analyzing an industry and understanding its competitive attractiveness and strengths. This study collected secondary data consisting of financial statements, annual reports, industry publications and other relevant sources. This information is used to analyze Porter's five forces, namely the threat of competitors, the threat of substitute products or services, the bargaining power of supplier power, the bargaining power of purchasing power, and the threat of new competitors entering the market. The results of the analysis show that the two companies, PT Gudang Garam and HM Sampoerna operate in a highly competitive industry. As for the threat of competitors, both companies face intense competition in the cigarette market. They compete with each other in the areas of product innovation, marketing and market access. Regarding supplier bargaining power, both companies depend on raw materials such as tobacco. Negotiating purchasing power is also an important factor in this area. Consumers have significant bargaining power when choosing cigarette brands. The threat of new competitors is also significant, but the heavy regulation of the Indonesian cigarette industry presents barriers for new competitors to enter the market.In general, both companies must constantly monitor the industry environment and adapt to changes that occur. You must develop a strategy
Co-Authors Alberto Yosef Alberto Yosef Nicola Firmani Nicola Firmani Valencia Cicilia