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INSTAGRAM SEBAGAI MEDIA SOSIAL DALAM MEMBENTUK PERSONAL BRANDING NASYA MARCELLA Dina Sudarmika; Novia Sella
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 1 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Currently, technology is evolving very rapidly. One of the things people can do on in this digital era is to build strong personal branding through social media. Personal branding it based on the values of life and has a high relevance to who one is. This research uses CMC concept (Computer Mediated Communication). This research uses a type of qualitative research with descriptive methods such as conduct direct research, conduct in-depth observations and describe facts in the field. In the research, researchers explored Nasya Marcella's personal branding through Instagram social media. Nasya Marcella is an actress who has values, qualities, principles and has had a positive image in the public. so that it became the hallmark of the figure of Nasya Marcella. Nasya Marcella communicates all of her works through uploading photos or videos on social media Instagram so that it creates a public perception of her. In this research, Nasya Marcella has fulfilled all the main elements of the personal branding formation process according by Peter Montoya.

REPRESENTASI FEMINISME PADA TARI SIPATMO (SEMIOTIKA PERSPEKTIF ROLAND BARTHES) Dina Sudarmika; M. Tazul Arifin
Oratio Directa (Prodi Ilmu Komunikasi) Vol 3, No 2 (2021): Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstract This research discusses the feminism contained in Tari Sipatmo . The purpose of this study is to reveal the meanings of feminism contained in the Sipatmo dance. The benefits of this research, the author hopes that the reader will better understand the meaning contained in the Tari Sipatmo . The research method used to analyze the Sipatmo is to use a qualitative approach with semiotic analysis in the perspective of Roland Barthes. The time of the research took from February to July 2019. The data collection technique used documentation and video. The results of this study indicate that there are signs of feminism contained in the Tari Sipatmo . Finally, the author can conclude that the signs of feminism contained in the Sipatmo dance are the crown, earrings, scarf, soja movement, movement, ngawen, thin movement, japin movement, nindak siliwang movement, lenggang overlapping movement, and tapak dua movement.Keywords: Representation of Feminism, Semiotics,Tari Sipatmo. Abstrak Penelitian ini membahas feminisme yang terkandung dalam Tari Sipatmo. Tujuan dari penelitian ini adalah untuk mengungkapkan makna feminisme yang terkandung dalam tarian Sipatmo. Manfaat penelitian ini, penulis berharap pembaca akan lebih memahami makna yang terkandung dalam Tari Sipatmo. Metode penelitian yang digunakan untuk menganalisis Sipatmo adalah dengan menggunakan pendekatan kualitatif dengan analisis semiotik dalam perspektif Roland Barthes. Waktu penelitian berlangsung dari Februari hingga Juli 2019. Teknik pengumpulan data menggunakan dokumentasi dan video. Hasil penelitian ini menunjukkan bahwa ada tanda-tanda feminisme yang terkandung dalam Tari Sipatmo. Akhirnya, penulis dapat menyimpulkan bahwa tanda-tanda feminisme yang terkandung dalam tarian Sipatmo adalah mahkota, anting-anting, syal, gerakan soja, gerakan, ngawen, gerakan tipis, gerakan japin, gerakan nindak siliwang, gerakan lenggang tumpang tindih, dan gerakan tapak dua.Keywords: Representation of Feminism, Semiotics,Tari Sipatmo.

Memaknai Identitas Diri Pekerja Perempuan (Buruh Cuci Pakaian ) di Pondok Pesantren Daar el – Qolam Gintung Balaraja Tangerang Dina Sudarmika
Oratio Directa (Prodi Ilmu Komunikasi) Vol 1, No 1 (2018)
Publisher : FISIP Universitas Bung Karno

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Abstract The identity of women workers in the formal sector is obtained through social interaction and continum communication conducted by woman workers at Daar el- Qolam boarding school.communication contends that self identity as social being is formed in such a way that it becomes a social creature that does not communication interpersonal but also build relationships within it. The method used in this research is phenomenology methode with qualitative approach and using constructivis paradigm. This research was conducted at Daar el – Qolam boarding School which employs women as laundry workers who come from the surrounding environment. The result of the study show that the identity of women worker is formed by the process of social interaction,international communication. Other factor that shape the self identity are self- actualization,self – disclosure and self concept. Keyword: Self Identity, Social Interaction, Interpersonal Communicaton, Self Concept. Abstrak Identitas diri Pekerja perempuan di sektor informal diperoleh melalui interaksi sosial dan komunikasi yang berkesinambungan yang dilakukan oleh para pekerja perempuan (buruh cuci pakaian) di pondok pesantren Daar el – Qolam. Komunikasi kontinum yaitu komunikasi I – Thou bahwa identitas diri manusia sebagai mahluk sosial di bentuk sedemikan rupa sehingga menjadi mahluk sosial yang tidak hanya melakukan komunikasi antarpersonal semata tetapi juga membangun relasi mendalam di dalamnya. Metode yang digunakan dalam penelitian ini metode fenomenologi dengan pendekatan kualitatif serta menggunakan paradigma konstruktivis. Penelitian ini dilakukan di Pondok Pesantren Daar el – Qolam, Gintung Balaraja Tangerang, yang mempekerjakan perempuan sebagai tenaga (buruh cuci pakaian) yang berasal dari lingkungan pondok pesantren. Hasil dari penelitian memperlihatkan bahwa identitas diri pekerja perempuan (buruh cuci pakaian) dibentuk melalui proses intrekasi sosial, komunikasi antarpersonal, komunikasi I – Thou. Faktor lain yang menbentuk identitas diri adalah aktualisasi diri, pengungkapan diri dan penerapan konsep diri. Kata Kunci: Identitas Diri, Interkasi Sosial, Komunikasi Antarpersonal, Konsep Diri

MEMAHAMI PERBEDAAN KOMUNIKASI ANTARBUDAYA DI LINGKUNGAN TEMPAT KERJA Dina Sudarmika
Oratio Directa (Prodi Ilmu Komunikasi) Vol 2, No 2 (2020): Oratio Directa Vol. 2, No. 2, Maret 2020
Publisher : FISIP Universitas Bung Karno

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Abstrak Komunikasi antarbudaya yang benar – benar efektif ada beberapa hal yang harus diperhatikan, yaitu: (1) menghormati anggota budaya lain sebagai manusia; (2) menghormati budaya lain sebagaimana apa adanya dan bukan sebagaimana yang dikehendaki; (3) menghormati hak anggota budaya lain untuk bertindak berbeda dari cara bertindak; dan (4) komunikator lintas budaya yang kompeten harus belajar menyenangi hidup bersama orang dari budaya lain. Jenis penelitian yang digunakan adalah penelitian kualitatif. Teknik pengambilan data adalah studi kepustakaan. Dalam Tulisan ini dideskripsikan bahwa komunikasi antarbudaya akan efektif apabila di dalam komunikasi antarbudaya terjadi situasi yang mindful. Komunikasi antar budaya akan efektif apabila didalam komunikasi antarbudaya terjadi situasi yang mindful. Budaya memengaruhi cara setiap orang dalam menyampaikan pesan, sehingga terdapat perbedaan persepsi antara orang – orang yang terlibat dalam interkasi dan komunikasi di lingkungan tempat kerja. Dalam tulisan ini juga dilihat dari dua konteks kebudayaan yang berbeda yaitu low context culture dan high context culture. Kata Kunci : Komunikasi Antarbudaya, Mindfulness, Lingkungan Tempat Kerja. Abstract The effective cross cultural communication there are several things that must be considered, namely: (1) respecting other cultural members as humans; (2) respecting other cultures as they are and not as desired; (3) respecting the rights of other cultural members to act differently from the way they act; and (4) competent cross-cultural communicators must learn to enjoy life with people from other cultures. The type of research used is qualitative research. The data collection technique is the study of literature. In this paper it is described that cross cultural communication will be effective if in cross cultural communication mindful situations occur. Cross cultural communication will be effective if in cross cultural communication mindful situations occur. Culture influences the way each person conveys a message, so there are different perceptions between people involved in interaction and communication in the workplace environment. In this paper also seen from two different cultural contexts, low context culture and high context culture. Keyword: Cross cultural communication, mindfull, office

REALITAS SOSIAL SMARTPHONE DALAM INTERAKSI SOSIAL REMAJA Faisyal .; Dina Sudarmika; Ika Rahayu Lestari
Oratio Directa (Prodi Ilmu Komunikasi) Vol 4, No 1 (2022): Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstraksi Realitas smartphone merupakan fenomena yang unik sebab itu mampu mempengaruhi cara berinteraksi sosial remaja dalam masyarakat. Remaja sekarang tidak bisa lepas dari smartphone. Smartphone sudah menjadi bagian dari kehidupan remaja. Bahkan mereka menyesuaikan diri pada norma-norma sosial masyarakat baru. Sebagian besar remaja lebih sering berkomunikasi lewat smartphone melalui jejaring sosial dari pada berkomunikasi secara langsung. Tulisan ini bertujuan untuk menganalisis realitas smartphone dalam interaksi sosial di kalangan remaja dengan menggunakan teori ketergantungan. Dengan pendekatan metode deskriptif kualitatif dalam menguraikan permasalahan. Kata Kunci: Realitas sosial, smartphone, teori ketergantungan, remaja, intekasi sosial.

Representasi Makna Harapan Pada Video Klip BTS "Permission to Dance" (Analisis Semiotika Roland Barthes) Dina Sudarmika; Herlia Syafitri; Abdul Haris
Oratio Directa (Prodi Ilmu Komunikasi) Vol 5, No 1 (2023): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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ABSTRACT This research discusses the representation of expectations contained in bts' "Permission to Dance" video clip. The purpose of this study is to reveal how the representation of expectations conveyed by BTS on the "Permission to Dance" video clip is denotative, connotative, and mythical. The benefits of this research the author hopes to make a theoretical contribution as a reference for future research that will take the same concepts, theories, and methodologies as this research academically. for the community, this research is expected to be useful for the community, in order to have a more open view in facing difficulties with good and positive expectations to welcome the future. The research method used to analyze the "Permission to Dance" video clip is content analysis using a qualitative approach with semiotic analysis in the perspective of Roland Barthes.. The data collection technique uses documents in theform ofvideo clips. The results ofthisstudy show that there is a meaning of hope in BTS's "Permission to Dance" video clip. Finally, the author can conclude that the signs of hope contained in BTS' "Permission to Dance" video clip are flying purple balloons, divination magazines, removing masks, and dance movements. Keywords: Semiotics, Semiotics of Roland Barthes, Representation of Meaning

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