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<![CDATA[MICROBLOG VIDEO PROJECT AND MEANINGFULL LEARNING MEDIUM TO PROMOTE UNIVERSITY STUDENTS’ 4CS IN THE 21ST CENTURY OF EFL LEARNING ]]>
<![CDATA[Ni Putu Intan Permatasari]]>
<![CDATA[ Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August) ]]>
Publisher : <![CDATA[Sean Institute ]]>
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DOI: 10.58471/scientia.v12i03.1794
<![CDATA[Learning activities conducted in the classrooms are essential to attain students’ comprehension and participation in the learning process. The efforts to acquire students’ engagement in the class activities are totally assisted by the advancement and rapid growth of digital technology. The digital has put more load on the integration of technology in teaching and learning process. The university lecturers do not only need to master the content and pedagogical knowledge but also, involve a provision to integrate those two components with technology. It is aimed to create a meaningful learning in the 21st century learning environment. The integration of technology can also promote students’ digital literacy and the importance of 4Cs competences in the 21st century of English as Foreign Language (EFL) learning. This study is intended to investigate the Microblog Video Project as a Meaningful Learning Media to enhance university students’ comprehension in EFL learning. The microblog video project was focused on students’ speaking, writing, listening, and reading skills in describing global issues and also the implementation of 4Cs. This study employed a descriptive qualitative approach with classroom observation and a semi-structured interview conducted to 15 students who have had a microblog video project as their middle test in General English class at Universitas Pendidikan Nasional (Undiknas University) Denpasar, Bali. The results of this study revealed that the microblog video project has advantageous impacts for students in their learning process on EFL learning holistically.]]>
<![CDATA[INTERACTIVE VIDEO PROJECT TO BOOST UNIVERSITY STUDENTS’ SELF-CONFIDENCE IN ENGLISH PUBLIC SPEAKING ]]>
<![CDATA[Ni Putu Intan Permatasari]]>
<![CDATA[ Esteem Journal of English Education Study Programme Vol. 7 No. 2 (2024): Esteem Journal of English Education Study Programme ]]>
Publisher : <![CDATA[Universitas PGRI Palembang ]]>
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DOI: 10.31851/esteem.v7i2.16434
<![CDATA[English language proficiency has become essential for those pursuing higher education in our fast-paced environment. A growing demand for jobs in the global workplace is coming from English speakers in particular. For many students, especially those who are non-native speakers of the language, public speaking in English presents a considerable difficulty. This research investigated the effects of an interactive video project on students' public speaking confidence in English. The middle and final exams for students were designed to include project-based learning in addition to classroom activities. In order to receive constructive comments from their lecturer and fellow students, students in this project had to produce and deliver videos on the prescribed themes. In this study, 20 students who had completed an interactive video project for class and the semester exam in Regular English at Universitas Pendidikan Nasional (Undiknas University) Denpasar, Bali, participated in a semi-structured interview and observation of the classroom during a descriptive qualitative approach. This study's conclusions showed that students' self-assessed confidence in their ability to give English public speeches or presentations can significantly increase as a result of the interactive video project. A process of iterative production, presentation, and feedback was combined with the interactive project. Students had an entertaining chance to hone and polish their speaking abilities with the interactive video project.]]>
<![CDATA[Analisis Konsep Self-Regulated Learning dalam Mitigasi Bahaya Nomophobia pada Komunikasi Digital Gen Z ]]>
<![CDATA[Ni Putu Intan Permatasari]]>;
<![CDATA[Ni Putu Hana Intan Pratiwi]]>
<![CDATA[ SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/sosmaniora.v5i1.7106
<![CDATA[Rapid develpments in the field of communication and information technology have triggered new challenges among Generation Z (Gen Z). This study was motivated by the increasing use of smartphones, which has led to technological dependence and triggered the risk of nomophobia (no mobile phone phobia), as well as the need to find adaptive methods that are useful for Gen Z in managing their use of digital devices. The purpose of this study is to analyze how the concept of Self-Regulated Learning (SRL) as a mitigation approach can help Gen Z students manage digital communication on smartphones so that they can avoid the risk of nomophobia. This study uses a qualitative approach with descriptive methods through observation, interviews, and documentation studies, as well as data validity techniques through triangulation. This study involved eight Gen Z students in Denpasar who actively use smartphones, including for academic purpose, and two lecturers in the field of psychology. The results showed that the application of the SRL concept with three main phases: the forethought phase (planning), the performance phase (implementation), and the self-reflection phase (evaluation process), proved to be effective as mitigation strategy for nomophobia symptoms. Gen Z students who used SRL showed developments in self-control and the ability to manage digital distractions. In concluion, SRL proved to be a proactive internal mechanism that enables Gen Z to became disciplined and responsible users of digital technology.]]>
<![CDATA[Analisis Strategi Komunikasi Publik Pegawai Konsulat dalam Memberikan Pelayanan kepada Mahasiswa Timor – Leste di Bali ]]>
<![CDATA[Mazarello Maria Luz D Jesus Assuncao]]>;
<![CDATA[Ni Putu Intan Permatasari]]>
<![CDATA[ Journal of Citizenship Volume 5, Issue 2, 2026 ]]>
Publisher : <![CDATA[HK Publishing ]]>
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DOI: 10.37950/joc.v5i2.744
<![CDATA[Penelitian ini bertujuan untuk menganalisis strategi komunikasi publik yang diterapkan oleh pegawai Konsulat Jenderal Timor-Leste di Bali dalam memberikan pelayanan kepada mahasiswa Timor-Leste. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi komunikasi yang diterapkan bersifat fleksibel dan adaptif melalui komunikasi langsung serta media digital seperti WhatsApp. Pegawai konsulat juga menyesuaikan penggunaan bahasa dan pendekatan komunikasi agar lebih mudah dipahami oleh mahasiswa dengan latar belakang budaya yang berbeda. Namun, masih ditemukan hambatan komunikasi berupa keterlambatan informasi, pola komunikasi yang cenderung satu arah, dan distribusi informasi yang belum merata. Untuk mengatasi hambatan tersebut, pegawai konsulat menerapkan strategi adaptif melalui penyederhanaan bahasa, peningkatan komunikasi dua arah, dan pemanfaatan media digital. Dengan demikian, komunikasi yang interaktif dan responsif menjadi faktor penting dalam meningkatkan efektivitas pelayanan publik di Konsulat Jenderal Timor-Leste di Bali. Kata Kunci: strategi komunikasi publik; pelayanan konsuler; komunikasi antarbudaya; media digital]]>
<![CDATA[Alternate Universe (AU) Vs. Kreativitas Menulis Gen Z pada Tren Digitalisasi Sastra ]]>
<![CDATA[Ni Putu Intan Permatasari]]>;
<![CDATA[Dwi Oktaviani]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v5i1.6199
<![CDATA[This study examines the role of social media X in developing Gen Z's writing creativity through the phenomenon of the Alternate Universe (AU) as a form of digital literature in the era of literary digitalization. The research uses qualitative, data collection through observation, interviews, and document studies of AU writers and readers on social media X. The results of the study show that social media X functions as an interactive digital space that encourages writers to express ideas flexibly through thread, retweet, like, comments, and supporting visual media. Two-way interaction between writers and readers creates a participatory digital literary ecosystem, where readers provide feedback that enriches the creative process. In addition, the use of # (hashtag) and communities such as #AUrecommendation and Local AU Base makes it easier to promote and expand the reach of works. This research confirms that social media X is not only a place for distribution, but also a forum for learning and developing creativity as well as a digital literary community for Gen Z in facing the challenges of literacy culture in the modern era.]]>
<![CDATA[Storytelling Instagram @Ramondaaudii untuk Membangun Brand Equity Wardah ]]>
<![CDATA[Ni Putu Intan Permatasari]]>;
<![CDATA[Aprilia Wardani]]>
<![CDATA[ MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Penelitian Pengabdian Algero ]]>
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DOI: 10.54259/mukasi.v5i1.6248
<![CDATA[This study aims to analyze how Wardah's brand equity is built through a storytelling strategy implemented by Instagram content creator @ramondaudii. The method used is descriptive qualitative, with data collected through observation, in-depth interviews with the content creator and ten active followers, and document studies. The main findings show that storytelling can utilize the creator's personal experiences, informative visual details and a narrative flow that is highly relevant to the audience's needs. This technique has proven successful in increasing consumer understanding of the benefits of Wardah products while establishing a stronger emotional connection with the brand. The narrative conveyed triggers a positive cognitive response in the audience. This response includes thoughts that support the message, increased brand awareness, better perceptions of product quality and a significant boost to purchasing decisions. This positive response contributes directly to strengthening the four main dimensions of Wardah's brand equity (awareness, brand associations, perceived quality, loyalty). Overall, this study concludes that storytelling is an appropriate communication strategy in expanding market reach and increasing Wardah's appeal, especially in the younger user segment or Generation Z who tend to respond better to narrative content that is considered authentic.]]>
<![CDATA[Penerapan Teknik Storytelling Influencer pada Konten Strategi Branding UMKM Fashion ]]>
<![CDATA[Made Ruchita Wardani]]>;
<![CDATA[Ni Putu Intan Permatasari]]>
<![CDATA[ VISA: Journal of Vision and Ideas Vol. 6 No. 1 (2026): Journal of Vision and Ideas (VISA) ]]>
Publisher : <![CDATA[IAI Nasional Laa Roiba Bogor ]]>
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<![CDATA[The rapid development of information and communication technology has brought significant changes in marketing strategies, particularly through social media platforms like tiktok, which increasingly become the primary choice for smes to reach broad markets efficiently. This thesis aims to analyze the storytelling techniques employed by influencers as a branding strategy for ellizeshoes on tiktok. The research questions focus on how storytelling techniques are used to shape brand perception and their effectiveness in increasing audience engagement. A qualitative descriptive approach with data collection methods such as in-depth interviews, observation, and document analysis was employed, along with source and technique triangulation to ensure data validity. The findings reveal that influencer storytelling successfully builds an appealing and relevant brand image, enhances positive perception, and fosters consumer trust toward ellizeshoes. This strategy proved effective in increasing brand awareness and audience engagement on tiktok. The study provides valuable insights into digital marketing strategies based on influencer marketing and storytelling within the local fashion industry.]]>
<![CDATA[Konstruksi Representasi Perempuan dalam Episode “Beauty Standard” Podcast in Her View: Analisis Wacana Kritis Perspektif Sara Mills ]]>
<![CDATA[Ni Luh Made Gayatri Maharani Hartantya]]>;
<![CDATA[Ni Putu Yunita Anggreswari]]>;
<![CDATA[Ni Nyoman Sri Wisudawati]]>;
<![CDATA[Ni Putu Intan Permatasari]]>
<![CDATA[ SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025 ]]>
Publisher : <![CDATA[LPPM Institut Pendidikan Nusantara Global ]]>
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DOI: 10.55681/sentri.v4i12.5109
<![CDATA[Beauty standards in Indonesia have become a complex social construction shaped by globalization, media expansion, and cultural dynamics. This study analyzes how representations of women and beauty standards are constructed in the “Beauty Standard” episode of Pancatera’s In Her View podcast using Sara Mills’ Critical Discourse Analysis (CDA). The podcast, hosted by five Indonesian women from diverse backgrounds, creates a multi-voiced discursive space that reflects personal experiences and social critique. Focusing on the subject–object position and writer–reader positioning, this research employs a qualitative descriptive design by analyzing episode transcripts, observations, and interviews with selected listeners. The findings show that the hosts position themselves as active subjects who challenge dominant beauty norms and encourage self-acceptance and critical awareness. The audience is positioned as an equal participant, invited to reflect and engage emotionally with the narrative. The discourse produced in the episode constructs a counter-hegemonic narrative that resists narrow beauty ideals by highlighting diversity, self-reflection, and empowerment. This study contributes to feminist discourse, media representation research, and podcast studies by demonstrating how digital conversational media reshape beauty narratives in the Indonesian context.]]>
<![CDATA[Representasi Maskulinitas Perempuan Moonbyul melalui Gaya Berpakaian pada Vidio Klip’eclipse’ dalam Perspektif Semiotika Saussure ]]>
<![CDATA[Maila Putri Kirana]]>;
<![CDATA[Ni Putu Intan Permatasari]]>
<![CDATA[ SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/sosmaniora.v4i4.7105
<![CDATA[The globalization of K-Pop, or what is referred to as the hallyu wave, has become a forum to raise social issues, one of which is gender equality. South Korea is still experiencing gender equality issues, but artists in the music industry are actively opposing traditional gender norms. This research aims to elaborate the representation of masculinity shown by K-Pop artist Moonbyul through his style of clothing in the Music Video 'Eclipse' from the perspective of Ferdinand de Saussure's semiotics. With a qualitative descriptive approach, primary data in the form of visual and symbolic observations on the masculine style of dress depicted by Moonbyul in the Music Video 'Eclipse', supported by secondary data through interviews by informants with criteria that have been selected through purposive sampling techniques and also literature data. The results of the study show that Moonbyul uses traditional masculine clothing such as suits, boots, and camouflage equipment, which is contrary to the stigma of female idol dressing style in general which is light-colored and tight. Moonbyul fashion is seen as a sign that conveys a meaning of masculinity to women, which is analyzed through Ferdinand de Saussure's concept of semiotics that is signifier and signified. This indicates a shift in meaning regarding traditional gender stigma. This deconstruction is in line with the Sustainable Development goals by the United Nations, namely SDGs point 5 regarding gender equality.]]>
<![CDATA[Pelatihan Public Speaking dan Bahasa Inggris bagi Siswa SMA N 1 Ubud sebagai Upaya Peningkatan Kepercayaan Diri Berbahasa: Pengabdian ]]>
<![CDATA[Cok Istri Agung Sri Wulandari]]>;
<![CDATA[Ni Putu Intan Permatasari]]>;
<![CDATA[I Kadek Dony Suantika]]>
<![CDATA[ Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat ]]>
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DOI: 10.31004/jerkin.v4i3.4287
<![CDATA[This community service (Summer Social Work #4) activity aimed to improve students’ public speaking skills and self-confidence in using English at SMA Negeri 1 Ubud. The background of this activity was based on students’ low confidence in speaking English in public despite having formally studied English at school. The method employed in this program was practice-based training, implemented through interactive lectures, discussions, simulations, and direct public speaking practice in English. The activity was conducted in several sessions involving tenth- and eleventh-grade students. The results indicated improvements in students’ self-confidence, speaking courage, and ability to express ideas orally in English. The discussion of the findings suggests that a practice-based approach and a supportive learning environment played an important role in reducing students’ speaking anxiety. In addition, students’ active participation during the training strengthened their positive attitudes toward the use of English in academic contexts. These findings confirm that community service–based public speaking training can be an effective strategy to support English language learning at the secondary school level.]]>
